Product Marketing Lead
Growth
Posted on 4/26/2023
INACTIVE
Roblox

5,001-10,000 employees

Game platform and game creation system
Company Overview
Roblox’s mission is to bring the world together through play. They enable anyone to imagine, create, and have fun with friends as they explore millions of immersive 3D experiences, all built by a global community of developers.

Company Stage

Series H

Total Funding

$923.8M

Founded

2004

Headquarters

San Mateo, California

Growth & Insights
Headcount

6 month growth

13%

1 year growth

31%

2 year growth

76%
Locations
Burlingame, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Requirements
  • 5+ years of product marketing experience preferably with a global platform
  • Experience leading omnichannel product marketing strategies
  • Proficient in messaging, positioning and marketing/content strategy
  • Experience driving cross-functional alignment and working with product stakeholders at all levels
  • Collaborative, globally minded with a high level of audience focus
  • Be hands-on with individual projects
  • Demonstrated experience delivering results in a fast-paced and dynamic business environment
  • High attention to detail including precise and effective communications
Responsibilities
  • Drive the marketing strategy, messaging, and positioning for all our Growth Group products: search and discovery, the home page, and notifications
  • Develop compelling, evergreen content that educates users and all stakeholders (developers, creators, influencers, etc. as relevant) on the product experience and drives use and engagement
  • Anticipate movement within our competitive space and users to predict market trends and product needs
  • Work with Product, Engineering, Marketing, Comms, Partnerships, and Developer teams. Become a trusted advisor to these departments. Lead alignment with leadership on compelling strategies and sensitive topics
  • Communicate product details internally and externally. The goal is to make sure that all team members are up-to-speed on launch details and external stakeholders have a smooth onboarding on any changes to their experience
  • Partner with Product Management to support the vision for our roadmap through the eyes of developers
  • Communicate compelling feedback to fuel improvement to existing products and communication