Full-Time

Application Specialist

Sales

GWS Tool Group

GWS Tool Group

201-500 employees

Designs and manufactures custom cutting tools

No salary listed

Mebane, NC, USA + 1 more

More locations: Portland, OR, USA

Remote

Travel up to 50% is required.

Bachelor's

Category
Sales & Account Management (2)
,
Required Skills
Sales
CRM
Marketing

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Requirements
  • Five to eight years of experience in tooling and manufacturing processes.
  • Ability to assist customers with processing parts and selecting the correct tool applications.
  • At least five years of manufacturing experience focused on milling, turning, and grooving.
  • Experience assisting customers with proper speeds and feeds for the materials used.
  • Knowledge of processing customer parts from drawing through finished product.
  • Account management experience for current customers.
  • In-depth knowledge and experience in the individual's discipline, with basic knowledge of related disciplines.
  • Knowledge of best practices, how the area integrates with other areas, market competition, and differentiating factors.
  • Ability to solve complex problems, evaluate multiple sources of information, and apply judgment to existing solutions.
  • Ability to explain difficult or sensitive information and build consensus.
  • Ability to review and improve methods, tools, and processes.
  • Effective time-management, organizational, and multitasking skills.
  • Ability to prospect new accounts.
  • Valid driver's license and ability to travel 50%.
  • Ability to sit for prolonged periods at a desk and work on a computer.
  • Ability to lift 15 pounds at times.
Responsibilities
  • Schedule appointments and meet existing customers to review applications and product requirements and identify opportunities.
  • Plan and conduct sales presentations by meeting customers physically on a daily basis.
  • Liaise between the company and customers regarding pricing, service, and product launches.
  • Generate and develop prospect accounts to increase revenue by partnering with the distribution chain.
  • Keep customers informed about product modifications, changes, and enhancements.
  • Maintain current knowledge of new products, procedures, services, and tools by attending departmental and training meetings.
  • Attend conferences and trade shows.
  • Use marketing data and relevant sales management tools to maximize sales effectiveness and efficiency.
  • Organize joint sales calls and attend them with distributors.
  • Prepare sales and marketing reports and maintain expense accounts.
  • Update and maintain customer accounts, including contact names and telephone numbers, for future sales.
  • Provide product quotes to customers with assistance from inside sales support.
  • Comply with local laws, industry standards, Environmental, Health, and Safety requirements, and relevant ISO certifications.
  • Follow up after passing leads to managers with complete customer profiles, calls to action, sources, and dates.
  • Travel as required.
Desired Qualifications
  • Job shop experience.
  • Experience designing special tools.
  • Experience processing customer parts from drawing to finished product.
  • Ability to develop new customers.
  • A degree in any field of sales and marketing.
  • Ability to support colleagues in growing and increasing their capability to deliver.
  • Ability to share best practices within the function.
  • Special interpersonal skills for dealing with customers and an outgoing personality.

GWS Tool Group designs and manufactures custom cutting tools for industries such as automotive, medical, and aerospace. Its products include both standard and tailor-made tools, built in 12 North American facilities to meet high-precision needs. How it works: customers select or request customized tools, which are produced in-house and supported by regrinding services that extend tool life. This combination helps clients improve production efficiency and precision, with ongoing optimization to fit evolving manufacturing demands. How it stands out: GWS Tool Group maintains a large catalog (250,000 custom tools and 30,000 standard tools) and emphasizes customer-specific solutions, broad industrial reach, and a focus on sustainability through tool regrinding. Its goal is to deliver reliable, high-performance tooling and service that reduce downtime and lower overall production costs for diverse manufacturers.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Tavares, Florida

Founded

2014

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Simplify Jobs

Simplify's Take

What believers are saying

  • HTDR-CF launched in 2026, expanding off-the-shelf aerospace composite sales immediately.
  • GWS keeps hiring applications specialists in 2026, signaling active commercial expansion across North America.
  • Wickman UK's Europe partnership broadens distribution and reduces reliance on U.S. demand.

What critics are saying

  • Sandvik can rationalize Walter overlap and strip GWS autonomy by 2027.
  • Custom-tool demand depends on cyclic automotive and aerospace builds, hammering utilization during downturns.
  • Kennametal, OSG, and Walter already crowd holemaking and threading, squeezing price and share.

What makes GWS Tool Group unique

  • GWS pairs custom cutting tools with standard stock, shortening aerospace and automotive lead times.
  • Sandvik kept GWS autonomous in 2024, preserving its niche brand and regional customer intimacy.
  • HTDR-CF targets CFRP holemaking, a narrow capability few generalist competitors monetize well.

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Benefits

Hybrid Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

12%

1 year growth

12%

2 year growth

12%
GWS Tool Group
Feb 17th, 2026
GWS Tool Group releases new HTDR-CF Drill Reamer.

GWS Tool Group releases new HTDR-CF Drill Reamer. GWS Tool Group is excited to announce that its high-performance HTDR-CF Drill Reamer is now available in standard sizes. After years of success as an exclusive, custom-only product, GWS Tool Group is bringing the precision of a custom-engineered drill reamer to an accessible, off-the-shelf tool. There is no longer a need to wait for a custom tool when a proven solution is ready to ship today. Designed specifically for non-metallic materials, the HTDR-CF delivers the precision you demand, exactly when you need it. Key Performance Benefits: * Cut Smoother: A variable flute design cancels out chatter-causing vibrations to provide a superior finish. * Last Longer: Engineered for maximum endurance and tool life, the protected cutting edge ensures lasting performance. * Cleaner Holes: Sharp reamer edges guarantee precise hole diameters while eliminating material delamination. Ideal Applications: * Aerospace Structural Assembly * Carbon Fiber Reinforced Polymer (CFRP) * Composite Stack Materials * High-Precision Hand Drilling Standard Tool Specifications: * Diameters: 1/8", #30, #11, 1/4", 5/16", and 3/8" * Lengths: 4" and 6" overall length (OAL) with a 2" length of cut (LOC) * Shank & Flutes: Straight shank with a 4-flute design * Coating: Bright finish (Custom performance coatings remain available upon request) Don't let material defects compromise your quality. Its Application Specialists are ready to show you how this proven reamer can deliver clean, precise holes with true off-the-shelf convenience. Find the Application Specialist for your region HERE or contact GWS Tool Group at 877-497-8665, [email protected] to claim your test tool now. Find your. Perfect tool. Tool filter. Search from over 30,000 standard products for a tool that meets your needs. Custom quote. Can't find what you're looking for? No problem. GWS Tool Group'll make it for you.

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