Full-Time
Senior Analytics Lead
Multiple Teams
Posted on 8/15/2025
Viral Nation
501-1,000 employees
Influencer marketing and social media partner
No salary listed
Canada
In Person
 Business & Strategy (3) |
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- Bachelor's or Master's degree in a relevant field (e.g., Social Sciences or data-centric fields like Statistics, Data Science, Business Analytics)
- 8+ years of experience in research and analytics
- Experience leading and growing teams with multiple direct reports
- Expertise in primary and secondary research, including but not limited to: brand tracking, brand strategy, brand lift studies, regression modeling/Market Mix Modeling, social listening, and digital/site analytics
- Experience with paid media/DSP analytics and optimization, including Meta Ads, TikTok Ads, and Google Ads
- Proficiency in Python, SQL, Google Cloud Platform, Sigma, BigQuery, and other relevant analytics tools
- Ability to analyze datasets and distill them into insights that are presented in a logical and compelling story
- Excellent client management, stakeholder communication and presentation skills, with the ability to explain technical concepts to non-technical audiences
- Independently conduct and oversee primary and secondary research studies from end to end, from client scoping (budgeting, opportunity sizing), design, execution, analysis, reporting, to strategy implementation.
- Collaborate closely with client account and service teams to understand client objectives, reporting requirements, and preferences to develop best-in-class measurement that gives clients insight into their social-first strategy.
- Work alongside client service leaders to improve their data strategy and their clients’ ROI by operationalizing reporting and insights.
- Grow client portfolios alongside a Client Leads and Strategy through the lens of best-in-class measurement and data-driven decision making that are designed to inform brand strategy.
- Lead the development of a measurement product including requirements gathering, documentation, methodology, socialization, and continuous improvement.
- Lead, mentor, and grow junior team members, providing support, knowledge sharing, and fostering a culture of continuous learning and development.
- Lead thought leadership initiatives by crafting engaging and well-researched white papers, articles, case studies, and other thought leadership content that showcases our expertise, addresses industry challenges, and provides valuable insights.
- Develop and democratize campaign and study insights by designing efficient data collection and reporting systems, structured databases, and custom designed dashboards and presentations.
- Stay updated on industry trends, emerging technologies, and best practices in marketing analytics and research methodologies.
- Marketing or agency experience is a preferred asset for this role
Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$183.3M
Headquarters
Chicago, Illinois
Founded
2014
Simplify's Take
What believers are saying
- Rocket Companies appointed Viral Nation as first social media AOR post-Super Bowl.
- Vertiqal Studios partnership enhances gaming content creation and revenue.
- Produced original series for Like Nastya with Wind Sun Sky Entertainment.
What critics are saying
- TikTok US ban eliminates 40-60% of short-form video client campaigns.
- Meta's AI generators undercut human influencers with zero-cost synthetic content.
- OpenAI Sora enables brands to bypass Viral Nation's video production services.
What makes Viral Nation unique
- Launched Culture Quotient at Brandweek to measure cultural resonance beyond impressions.
- Partners with Cannes Lions for Creator Pass and LIONS Creators programming.
- Proprietary AI translates social signals into benchmarkable business outcomes.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.
Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.
TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.
VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.