Full-Time
Regional Director, Sales
Posted on 6/30/2025
Neo Financial
1,001-5,000 employees
No-fee financial products with rewards
No salary listed
British Columbia, Canada
Remote
Candidates must be based in British Columbia.
 Sales & Account Management (2) |
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- 8+ years of experience in sales management, with a proven track record of managing and developing sales teams within a growth channel.
- 8+ years of experience with proven ability to drive sales growth, improve team performance, and manage profitability (P&L).
- 8+ years of experience in data analysis, performance management, and sales metrics. The ideal candidate is extremely well-versed in understanding numbers, interpreting sales data, and using this information to drive strategic decision-making and improve performance.
- 7+ years of experience with excellent leadership, communication, interpersonal, and negotiation skills.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, results-oriented environment. You must be self-motivated, highly organized, and able to effectively manage time and resources.
- Valid driver's license and willingness to travel within the region.
- Experience managing sales teams across multiple locations or districts, ideally within a similar industry (e.g., financial services, direct-to-consumer sales).
- Develop and execute regional sales strategies to achieve company sales goals and drive revenue growth within the assigned region.
- Manage and mentor District Managers. Provide ongoing coaching, support, and guidance to ensure they are effectively managing their teams and achieving sales targets.
- Monitor regional sales performance, analyze data, and implement strategies to improve sales effectiveness and optimize Customer Acquisition Cost (CAC) across all districts.
- Ensure District Managers are effectively recruiting, onboarding, and developing their teams, including Store Managers and sales representatives, to maximize sales potential and performance.
- Spearhead regional sales training initiatives, including the implementation of company sales programs, and ensure consistent delivery of training to District Managers and their teams.
- Ensure operational excellence and compliance with company policies and procedures across all districts within the region.
- Facilitate effective communication and collaboration between District Managers and senior sales leadership, ensuring alignment on sales goals, strategies, and initiatives.
- Identify and pursue new growth opportunities within the region, including new locations, channels, and partnerships, to expand market presence and drive revenue growth.
- Prepare and deliver regular sales reports, forecasts, and performance updates to the Senior Director of Sales, providing insights and recommendations for improvement.
- Travel within the region to support District Sales Managers, assess sales operations, and ensure the effective implementation of sales strategies and best practices.
- Bachelor's degree in Business Administration, Sales, Marketing, or a related field is preferred.
- Network of Sales Representatives: Possesses a strong, existing network of high-performing sales representatives suitable for representing Neo Financial.
Neo Financial provides a suite of digital financial services for Canadians, including no-fee credit cards, high-interest savings accounts, investment options, and mortgages. Users manage their money through a mobile app where they can earn instant cashback at thousands of partner merchants and track their spending in real-time. Unlike traditional banks that often charge monthly fees, Neo focuses on a no-fee model and a massive integrated rewards network to provide more value to the average consumer. The company's goal is to challenge legacy financial institutions by offering a more accessible and rewarding digital banking experience for all Canadians.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$690.4M
Headquarters
Calgary, Canada
Founded
2019
Simplify's Take
What believers are saying
- Payments Canada membership grants direct access to Lynx and Real-Time Rail infrastructure.
- $150M BMO securitization funds credit card portfolio growth to billions.
- Interac e-Transfer participation enables control over 1.6B annual transactions.
What critics are saying
- Wealthsimple credit card erodes Neo's rewards market share within 6-12 months.
- Bank of Canada security review blocks Lynx participation for 12-18 months.
- 3.0/5 Trustpilot rating drives churn to RBC and TD in 6-12 months.
What makes Neo Financial unique
- Neo Financial offers no-fee credit cards with instant cashback across 11,000 merchant partners.
- Co-branded loyalty programs like United MileagePlus Neo Mastercard beat major banks.
- Neo provides APIs for white-labeled financial products to businesses across sectors.
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Benefits
Stock Options
Company Equity
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -6%2 year growth
↓ -8%Neo Financial has completed a $150 million inaugural credit card securitization with BMO Capital Markets and SAF Group, marking its first entry into institutional capital markets. The transaction provides committed capital to support the continued growth of Neo's credit card portfolio. The deal brings together two Calgary-based companies: Neo Financial, a technology firm building consumer financial products, and SAF Group, one of Canada's leading private credit firms. BMO Capital Markets structured the facility to meet Neo's specific needs. Founded in 2019, Neo Financial has raised over $650 million in funding and serves more than one million customers across Canada. The company offers credit cards, savings accounts, investing, mortgages and financial solutions for over 10,000 business partners nationwide.
How Neo Financial built a high-performance engineering team with VanHack. Since October 2019, Neo Financial has partnered with VanHack to scale its engineering team with a clear priority: quality over shortcuts. In that time, Neo has hired 52 engineers through our platform - a testament to a long-term, performance-driven partnership rather than one-off recruiting. A high technical bar - without LeetCode games. Neo's engineering leadership is clear about what they value. As Fahad, Director at Neo Financial, puts it: "We don't focus on LeetCode or how well you know syntax." "We're 100% language and stack agnostic when it comes to assessing candidates." "What matters is how well you can solve complex technical problems to make users' lives easier." Instead of trivia or memorization, Neo focuses on: * Reliability and robustness * Architecture and system design * Algorithmic thinking * Strong object-oriented principles * Real-world problem solving at scale Their tech interviews simulate what it actually feels like to work on their engineering team. Candidates walk away with practical experience - and something learned - regardless of the outcome. "No matter how an interview goes for a candidate, every single person should walk away having learned something." Hiring events that feel human. Beyond the platform, Neo has also participated in multiple hiring fairs. In the three most recent events alone, 13 engineers were hired. And they go beyond transactional recruiting. During the last hiring fair, Neo invited candidates to dinner at an Espeto Corrido restaurant in São Paulo, Brazil, where the fair took place, reinforcing something important: they care about people, not just resumes. Built on quality. Neo Financial's bar is high. They prioritize engineers who can think deeply, design scalable systems, and build products that make users' lives easier. And that alignment on quality is what has made this partnership work for over five years. If you're looking to build a team with engineers who are ready to solve real problems - not just pass coding puzzles - we'd love to show you how it works. Watch the video with Neo Financial to hear directly from their team.
Neo Financial partners with United Airlines to launch credit card. The fintech company beat out several larger banks to land the deal. On Tuesday, the Calgary-based FinTech company announced it will launch the United MileagePlus Neo World Elite Mastercard in April. The credit card is issued by Neo, with United Airlines providing the MileagePlus loyalty program. It comes with several travel benefits, including priority boarding, a free checked bag, access to the Neo rewards network, a loyalty air miles program, and the ability to use miles towards any Star Alliance airline. "When you think about the scale of United Airlines...this is an extremely coveted category for banks to partner with." Jeff Adamson, Neo The move comes at a time when the Canadian credit card landscape is heating up. Competition among alternative financial organizations in the credit card space has also increased, with other FinTech companies like WealthSimple also launching credit cards in recent months. The co-branded credit card is the latest addition to Neo's suite of Mastercard credit cards, a feature chief commercial officer and co-founder Jeff Adamson believes was a part of United's decision to partner with Neo. "Neo is one of the few companies in North America that has vertically integrated directly with Mastercard," Adamson told BetaKit. "That gives us speed, flexibility, and the ability to build financial products that traditional banks on legacy infrastructure simply can't match. Dubbed one of Canada's fastest-growing fintech companies by The Globe and Mail and Deloitte, Neo was one of a variety of institutions competing for the contract, including Canadian legacy banks RBC, TD, Scotiabank, BMO, CIBC, and National Bank. "When you think about the scale of United Airlines - the world's largest airline - this is an extremely coveted category for banks to partner with, and the fact that a five-year-old Calgary-based fintech is winning deals...I think it speaks volumes about how both of these industries are progressing," Adamson said. BetaKit asked Adamson why Neo hadn't partnered with a Canadian airline, like Air Canada or fellow Calgary company WestJet. Adamson said United's size and scope enabled the challenger bank to increase competition in an otherwise walled-off segment of the travel industry. "Canadian airlines have historically partnered only with traditional banks, which perpetuates the oligopolies," he said. "Partnering with United...validates that Neo can operate at scale and brings real competition and access to a travel rewards category that badly needs it." BetaKit reached out to United Airlines to ask why the company chose Neo Financial over some of its more established peers, but the aircarrier did not respond by press time. With another month before the partnership goes live, Neo has launched a waitlist to sign up for the credit card. BetaKit's Prairies reporting is funded in part by YEGAF, a not-for-profit dedicated to amplifying business stories in Alberta. Feature image courtesy Neo Financial.
Neo Financial, a Calgary-based fintech firm, has completed a funding round that raised more than four times its initial target, providing the company with resources to expand its lending operations to Canadian customers. The company says the successful raise will enable it to increase its financial services offerings across Canada.
Calgary-based Neo Financial has raised $68.5 million in an oversubscribed funding round led by a syndicate of more than 100 Canadian investors, at a higher valuation than its $362-million Series D round led by China’s Tencent in the fall of 2024. The round drew participation from a broad group of Canadian founders, entrepreneurs, and institutions, […]