Simplify Logo

Full-Time

Marketing Data Analyst

Posted on 3/1/2024

AlphaSense

AlphaSense

1,001-5,000 employees

AI-powered market intelligence search platform

Data & Analytics
Consulting
Enterprise Software
Fintech
AI & Machine Learning
Financial Services

Compensation Overview

$88k - $98kAnnually

Junior, Mid, Senior

Remote in USA

Category
Data & Analytics
Growth & Marketing
Required Skills
Python
Sales
Data Science
R
SQL
Segment
Tableau
Salesforce
Marketing
Business Analytics
Data Analysis
Requirements
  • 2-5 years of experience in marketing analytics, revenue operations or business intelligence roles
  • Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field
  • Proficiency in data analysis and querying (e.g. Python, R, SQL), data visualization tools (e.g. Tableau), and sales & marketing technology (e.g. Salesforce, Marketo, Bizible)
  • Strong understanding of statistical analysis and modeling techniques
  • Attention to detail and a commitment to data accuracy
  • Ability to work collaboratively in a cross-functional team environment
Responsibilities
  • Data Collection: Gather and maintain marketing data from various sources, including web analytics, CRM and Marketing Automation platforms, and other third-party tools
  • Data Quality: Ensure data accuracy and integrity, implementing data cleansing and validation processes as needed
  • Data Analysis: Analyze marketing data from various sources to extract valuable insights related to customer behavior and campaign performance to identify opportunities for improving in our marketing strategies
  • Reporting & Visualization: Create regular and ad-hoc reports, dashboards, and visualizations to communicate key findings to the marketing team and other stakeholders
  • Data Enablement: Develop strong relationships across Marketing to develop requirements for data and analytics needs, create supporting documentation and train internal users on new reporting capabilities to support adoption
  • Campaign Optimization: Collaborate with the marketing team to monitor and optimize marketing campaigns based on data-driven findings, ensuring maximum effectiveness
  • Audience Segmentation: Identify and segment target audiences based on behavioral patterns, demographics, firmographics and other variables

AlphaSense offers a market intelligence and search platform powered by AI and NLP technology, allowing users to extract insights from millions of documents such as equity research, company filings, event transcripts, and expert calls. The platform enables easy tracking of companies, topics, and industries across a wide range of content, saving time on manual work and facilitating more in-depth analysis.

Company Stage

Series E

Total Funding

$770M

Headquarters

New York City, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

14%

1 year growth

30%

2 year growth

48%
INACTIVE