INACTIVE
Full-Time
Lead Video Ads Manager
Video sharing platform
$111,000 - $169,500
Senior
Remote in USA + 1 more
Required Skills
SEO
Google AdWords
Marketing
Looker
Data Analysis
Google Analytics
Requirements
- 5+ years experience in Google Ads marketing with a passion for video advertising
- Bachelor's degree
- Background in SaaS, subscription, digital service, e-commerce, search platform, search engine, or agency is ideal
- Highly proficient in Google Ads (AdWords), particularly YouTube Advertising
- Comfortable working with analytics platforms, such as Google Analytics, and Looker
- Understanding of pixels, ad tracking, and platforms such as Google Tag Manager
- Highly analytical with deep knowledge of Excel
- Ability to work with a high level of efficiency and accuracy under tight deadlines
- Strong attention to detail and fidelity to industry best practices
Responsibilities
- Create and manage YouTube ad campaigns, including audience targeting, budget caps, creative optimization and scheduling
- Generate daily, weekly and monthly reporting for all major metrics
- Analyze campaign data to measure success and optimize future campaigns
- Work with cross-functional teams to help implement and test creative, ad copy and landing pages
- Design, implement, and track tests to validate bidding strategies, budget rules, landing pages, and video creative
- Run Brand lift studies to better measure the efficacy of our video ads against core audience segments
- Work closely with SEM and SEO teams on keyword research to ensure that the YouTube algorithm favors Vimeo in search results
- Stay up-to-date with YouTube advertising policies and best practices, including the newest ad formats, bidding methodologies, and beta programs
Vimeo was created as a place for creative pros to beautifully and easily show off their work. Today, Vimeo is much more than a viewing destination. It's a start-to-finish video platform giving creative professionals, businesses and organizations everything they need to make and market amazing, impactful videos.
Company Stage
Seed
Total Funding
$174.5M
Headquarters
New York, New York
Founded
2004
Growth & Insights
Headcount
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↓ -8%Benefits
Unlimited paid time off
Company-matched 401k
Medical and dental
Daily breakfast, plus snacks and drinks aplenty
Company outings and events
Tuition reimbursement
Company equity
Company-matched charitable donations
Parental leave and adoption assistance
INACTIVE