Performance Marketer

About Creatify

Creatify is building the world’s first end-to-end AI advertising agent—a platform that automates the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing across Meta, TikTok, YouTube, and more.

In just 18 months, we’ve surpassed $10 million in ARR, serving over 1.5 million users across 10,000+ teams. Leading brands—including Alibaba, HubSpot, Binance, NewsBreak, and Zumper—use Creatify to produce personalized, high-performing video ads in minutes.

We have raised $24M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Comcast Ventures, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by Fast Company, TechCrunch, Bloomberg TV, and our recognition as one of IVP Enterprise AI 55 in 2024.

Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

🚀 About this Role

We’re seeking a world-class Performance Marketer to drive user acquisition and revenue growth through paid media. This is a high-impact, high-ownership role for a deeply analytical growth marketer obsessed with results, testing velocity, and scale.

Own the strategy and execution of paid acquisition across multiple channels—Google Ads, Meta Ads, Tiktok, and emerging platforms—with the singular goal of driving scalable, profitable customer acquisition for Creatify’s self-serve and enterprise offerings.

🎯 Key Responsibilities

Acquisition Strategy & Execution

• Architect and scale a full-funnel paid media strategy across Google, Meta, Tiktok, programmatic, and more.

• Build, launch, and manage high-performing campaigns that drive efficient growth (CAC, LTV/CAC, ROAS).

• Craft precise audience segmentation and targeting logic to drive maximum conversion and personalization.

• Lead creative briefing for static and video ads, collaborating with internal teams to iterate high-performing assets rapidly.

Data-Driven Optimization

• Own experimentation roadmap—test headlines, creatives, offers, landing pages, and channels to unlock growth.

• Analyze and optimize performance daily using first-party data, attribution models, and blended ROAS metrics.

• Leverage tools like Google Analytics, Mixpanel, Looker, Segment, and platform-native dashboards to derive insights and refine strategy.

Cross-Functional Leadership

• Partner with content, design, product, and sales teams to ensure full-funnel alignment and narrative consistency.

• Collaborate with product marketing and lifecycle teams to enhance retention and increase CLTV of acquired users.

Budgeting & Forecasting

• Own paid growth forecast models, pacing, and budget allocation across channels.

• Regularly report on acquisition performance to executive leadership with actionable insights and strategic recommendations.

🧠 You Might Be a Fit If You Have

• 5–8+ years of hands-on experience running and scaling paid performance campaigns at high-growth B2B SaaS or consumer tech companies.

• Expertise with Meta Ads, Google Search & YouTube, and LinkedIn Ads. Bonus: experience with TikTok Ads and programmatic.

• Proven track record of managing $500k–$5M+ annual paid media budgets and achieving ROAS/CAC goals.

• Strong knowledge of attribution models, event-based tracking, and pixels/conversion APIs (GA4, Meta CAPI, Segment).

• Analytical mindset with proficiency in spreadsheets, Looker, or SQL for slicing campaign data and building models.

• Experience launching international, language-localized campaigns a plus.

• Exceptional copywriting instincts and taste in performance creative that converts.

• Ability to thrive in a fast-paced startup—bias for action, no ego, full accountability.

💼 What Success Looks Like

• Lower CAC and increase qualified leads and enterprise demo requests within 90 days.

• Systematically uncover winning creative formulas and audience segments through rigorous testing.

• Own Creatify’s acquisition engine and evolve it into a self-optimizing, compounding growth loop.

✨ Bonus Skills

• Experience marketing an AI product or growth tools for marketers.

• Background in performance creative testing for video (UGC, talking-head, animated).

• Familiarity with CRM and funnel tools: HubSpot, Apollo, Retool, or similar.

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.