Full-Time
Demand-side platform for digital advertising
$62.1k - $113.8k/yr
Mid, Senior
San Francisco, CA, USA
In Person
The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. This platform is used by a range of clients, including advertising agencies and direct advertisers, to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The Trade Desk stands out in the digital advertising market by offering real-time bidding (RTB), which allows for the buying and selling of ad impressions through live auctions. The platform provides clients with detailed analytics and transparency in campaign performance, helping them make informed decisions about their ad spending. The Trade Desk generates revenue by charging fees based on the ad spend managed through its platform and offers additional services like data analytics and consulting. The company's goal is to empower advertisers with advanced technology to enhance their campaign effectiveness and achieve better results.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Ventura, California
Founded
2009
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Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Paid Sick Leave
Paid Vacation
Paid Holidays
Parental Leave
Tuition Reimbursement
Employee Stock Purchase Plan
The Trade Desk introduces A native app on Snowflake for retail conversion data.
The Trade Desk launches Deal Desk for ad performance.
David highlights two recent lawsuits filed against The Trade Desk Inc. alleging illegal tracking of customers' personal information without their consent.
Deal Desk's official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted in New York City, June 4.
Also in this episode: The next phase of programmatic advertising (it's autonomous), how Viant competes with The Trade Desk and the surprising - and until now unreported - fate of Specific Media (as hallucinated by Google's Gemini).