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Search Engine Marketing Specialist
Confirmed live in the last 24 hours
Remote in USA • Brooklyn, NY, USA
Experience Level
Desired Skills
Data Analysis
Google AdWords
Google Analytics
  • Oversee day to day management of portions of Etsy's Global PLA/SEM program- optimizing towards strict performance goals via campaign development, testing, learning, bid strategies, and targeting
  • Manage external agencies and technologies effectively towards rigorous ROI goals; maximizing service/offerings and recognizing tactical areas of opportunity
  • Deliver reporting, insights, and forecasts that accurately and appropriately measure channel performance on a daily through annual basis
  • Collaborate with internal cross-functional partners to strengthen the SEM/PLA program such as feed optimizations and data integrations with engineering
  • Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology
  • Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
  • You have 2-3 years demonstrated success in managing all aspects of large-scale PLA and SEM campaigns to specific ROI goals with experience in e-commerce/retail
  • You have deep familiarity with Google Ads, a bid management tool (ex. Kenshoo/Skai, Marin, etc.), and web/app tracking (Appsflyer, Google Tag Manager)
  • You have worked with product catalogs of over 10k+ SKUs and identified high-impact feed optimization opportunities
  • You have familiarity with data platform tools such as Looker, Tableau, or Google Analytics
  • You have the ability to assess and communicate key optimization opportunities
  • You have strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly changing marketing landscape
  • You are a natural collaborator who is able to build positive relationships across the company and drive decision-making
  • Candidates with SQL experience are a plus - translating raw data into insights to guide campaign optimization decisions

1,001-5,000 employees

Handmade & vintage items marketplace platform
Company Overview
Etsy’s mission is to keep human connection at the heart of commerce through their e-commerce platform dedicated to handmade and vintage items. The company has developed a vibrant community marketplace that empowers sellers and entrepreneurs to keep doing what they love and also delivers buyers to look for something special with human touch.
  • 100% paid medical, dental, and vision coverage for employees and their eligible dependents
  • Life, AD&D, & supplemental long-and short-term disability insurance
  • Matching 401(k)
  • Generous PTO policy
  • Paid sabbatical program
  • Charitable contribution match
  • Volunteer time off
Company Core Values
  • We commit to our craft
  • We minimize waste
  • We embrace differences
  • We dig deeper
  • We lead with optimism