Firmware Solutions Engineer

Goldman and Intel back $5.4bn AI video startup. Tech Reporter Goldman Sachs and Intel have backed AI video maker Higgsfield in a $400m (£295m) funding round that has more than quadrupled the two-year-old company's valuation since January. The fresh funding values the startup at $5.4bn, up from $1.3bn just eight months ago, as investors pile into companies looking to turn generative AI into products businesses will actually pay for. DST Global and Liberty Global also joined the round, alongside Tribe Capital, Smash Capital, Fifth Wall, Valor Capital, Mirae Asset Capital and NTT Docomo Ventures. Goldman invested through its Equity Growth fund. Higgsfield was founded in 2023 by former Snap executive Alex Mashrabov and Yerzat Dulat and launched its browser-based video platform in 2025. Its technology allows users to generate and edit videos using AI, including turning text and images into clips and controlling camera movements and visual effects without traditional filming equipment. News updates. Stay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox. The company has since amassed more than 30m users across 238 countries and territories, with the US its largest market. But its rapid valuation jump has increasingly been driven by businesses rather than individual creators. Annualised revenue reached $700m in August, up from around $20m a year earlier, according to the company. Business customers now account for the majority of sales, compared with less than a quarter in January Mashrabov told the Financial Times that the latest cash injection would help Higgsfield "accelerate our move upmarket", as it targets more corporate customers. Investors pile into AI video. The company has increasingly pitched its tools at marketing teams looking to produce a steady stream of social media content without relying as heavily on traditional production companies and creative agencies. Generating video requires significantly more computing power than producing text or images, making the cost of running the models one of the biggest hurdles facing the sector. Higgsfield said part of the $400m round would therefore be spent securing computing capacity, alongside expanding its enterprise products and security. The deal is set to give Higgsfield a growing roster of heavyweight tech and financial backers at a time when competition in AI-generated video is intensifying. It competes with products including OpenAI's Sora, Google's Veo and specialist AI video companies such as Runway, as tech groups race to improve the quality and length of clips their models can generate. The technology is also beginning to push beyond social media and advertising into film production, raising concerns across the creative industries over its potential impact on jobs. Goldman Sachs has previously estimated that the global creator economy could grow from $250bn in 2023 to $480bn by 2027, while the wider shift towards short-form video has pushed brands to produce more content across social platforms

Company founded by former Snap executive Alex Mashrabov targets marketing content for businesses

Intel Panther Lake: new low-cost chip for handhelds with just 4 Xe3 cores. Intel could split its handheld strategy into two parts: According to a recent leak, the chipmaker is working on a significantly scaled-back Panther Lake variant with just four Xe3 graphics cores. The current Arc G3 chips, with their 10 or 12 Xe3 cores, are expected to remain unaffected. Instead, the new chip is aimed at a different customer base: people who don't want to spend more than 1,000 euros on a gaming handheld. Key points at a glance. * According to Wccftech, leaker @jaykihn0 describes a new Panther Lake chip with four Performance cores, zero Efficient cores, four LP-E cores, and just four Xe3 graphics cores. * The already available Arc G3 and Arc G3 Extreme chips, with 10 and 12 Xe3 cores respectively, are expected to remain unaffected by this entry-level model. * Current handhelds with Intel hardware typically cost over 1,000 euros. A stripped-down chip could open up a more affordable segment. * Intel itself has not yet commented on the rumor, and there is no official confirmation. What the leak reveals about the new Panther Lake chip. The core configuration currently circulating appears to be a significant downgrade compared to previous handheld chips: "4+0+4+4" means four performance cores (P-cores), zero regular efficient cores (E-cores), four low-power efficient cores (LP-E-cores), and four Xe3 graphics cores. That adds up to eight CPU cores - a significant step back in core count compared to the 14 cores in the Arc G3 and Arc G3 Extreme. The difference is even more pronounced when it comes to the graphics unit: Just four Xe3 cores contrast with the 10 cores of the Arc G3 (Arc B370) and the 12 cores of the Arc G3 Extreme (Arc B390). For comparison: According to Wccftech, which first reported the leak, current handhelds with Intel chips typically cost over 1,000 euros. A smaller chip with less GPU power would therefore specifically target a more affordable market segment where AMD has faced virtually no competition so far with the Steam Deck. Important to note: This is an unconfirmed leak. Details regarding clock speeds, TDP, or a specific product name are completely missing at this time, and a timeline for a potential announcement is also unknown. Arc G3 and Arc G3 Extreme: Intel's current handheld lineup. To put this leak into context, it's worth taking a look at what Intel already officially offers in the handheld segment. The Arc G3 series is based on the Panther Lake architecture and is manufactured using the Intel 18A process: | Chip | CPU Configuration | Xe3 graphics cores | GPU Model | Max. GPU Clock | TDP | | Arc G3 | 14 cores (2 P + 8 E + 4 LP-E) | 10 | Arc B370 | 2.2 GHz | 8 to 35 W | | Arc G3 Extreme | 14 cores (2 P + 8 E + 4 LP-E) | 12 | Arc B390 | 2.3 GHz | 8 to 35 W | | New budget chip (rumor) | 8 cores (4 P + 0 E + 4 LP-E) | 4 | unknown | unknown | presumably lower | Both current chips feature up to 96 GB of LPDDR5X-8533 memory, Wi-Fi 7 R2, Bluetooth 6, and Thunderbolt 4 with 40 Gbit/s. On the software side, Intel is focusing on XeSS 3 with AI upscaling and frame generation, an Xbox mode for Windows 11, and precompiled shaders designed to reduce loading times in games. The first partner devices, such as the Acer Predator Atlas 8, the MSI Claw 8 EX AI+, and a new OneXPlayer model, are expected to hit the market gradually starting in June 2026. Why current Intel handhelds are so expensive. The fact that handhelds with Arc G3 chips easily cost four-figure amounts isn't solely due to the CPU. Memory and storage account for a disproportionately large portion of the cost of these devices, especially since RAM prices are currently skyrocketing anyway. A smaller chip with fewer GPU cores alone wouldn't solve the problem. To truly get below the 800-euro mark, Intel would likely have to compromise on memory configuration and build quality as well. Intel vs. AMD: the handheld market is becoming more competitive. With the Arc G3, Intel aims to take on the current market leader, AMD. Ryzen chips are currently found in virtually every major gaming handheld, from the Steam Deck to the Asus ROG Ally X, and consequently dominate the market. Whether the Steam Deck will soon get a successor is also a recurring topic of discussion. We've summarized the rumors surrounding the Steam Deck 2 in an overview. An additional, more affordable Intel chip would intensify the competitive pressure on AMD in precisely the segment where most handhelds have been sold so far: the entry-level market. How reliable is the leak? According to Wccftech, the information comes from @jaykihn0, a leaker who has been credited with accurate hardware information on multiple occasions in the past. Intel has not yet confirmed the chip, and given how recent the official Arc G3 series is, an official announcement of a budget variant wouldn't be expected for at least a few months anyway. Intel has recently been working on its CPU roadmap on several fronts simultaneously, such as the next-but-one-generation Nova Lake, which is expected to replace Panther Lake in the future. An additional handheld chip would therefore fit well into the picture, but should be treated with the usual caution until officially confirmed. What this means for handheld buyers. Specifically, for anyone currently considering the purchase of a gaming handheld: Those who prioritize maximum GPU performance are still better off with the Arc G3 Extreme or a comparable AMD Ryzen model. On the other hand, those who mainly want to play older or less demanding games and are primarily focused on price could benefit from a more affordable Intel chip - provided the devices actually come in noticeably under the 800-euro mark and the graphics performance is still sufficient for smooth gameplay. Frequently asked questions about the affordable Intel Panther Lake chip. When will the affordable Intel handheld chip be released? The leak does not specify a concrete date. Since the regular Arc G3 series has only been shipping since June 2026, an official unveiling of the budget chip is not expected until the coming months at the earliest. How does the new chip differ from the Arc G3 and Arc G3 Extreme? Instead of 14 CPU cores and 10 to 12 Xe3 graphics cores, the new chip is expected to offer only 8 CPU cores and 4 Xe3 graphics cores - a significant downsizing intended primarily to enable more affordable devices. Can you play current AAA games with the new chip? With only four Xe3 cores, the graphics performance is likely to be noticeably lower than that of the Arc G3. The chip is therefore not really intended for current AAA titles at high settings, but it should be sufficient for older or less demanding games. It remains to be seen whether Intel will actually bring this scaled-down Panther Lake chip to market. One thing is certain: the handheld market is becoming more competitive, and an additional entry-level model would help Intel compete in a space where AMD, with the Steam Deck, has faced little competition so far. We'll stay on top of this story and update this article as soon as Intel makes an official statement.