Full-Time
Vice President – Client Services
Viral Nation
501-1,000 employees
Influencer marketing and social media partner
No salary listed
United States
In Person
 Customer Experience & Support (1) |
|---|
- 10+ years of experience in client services or account management, preferably within a media, digital or social/influencer agency environment
- Demonstrated success in building, nurturing, and expanding strong relationships with key clients to gain a thorough understanding of their needs and strategic business goals.
- Proven experience managing key account metrics such as client satisfaction, revenue growth, and profitability, with a strong focus on delivering measurable results.
- Experience working in dynamic agency teams, driving strategic initiatives, scaling operations, and delivering impactful solutions that align with rapidly evolving business needs
- Experience working with high-growth companies and agency teams
- Passionate about efficiencies within operating environments
- Strong people leadership with extensive experience managing and developing high-performing accounts teams
- Ability to work in a fast-paced, deadline-driven environment utilizing agile methodology
- Self-driven, results-oriented with a positive outlook
- Possess strong written & verbal communication skills, interpersonal skills, ability to work independently, ability to work with a team, critical thinking, and organization skills
- Own overall revenue growth, retention, and long-term strategic direction for the pod, with full accountability for executive relationships and operational excellence across the portfolio.
- Drive revenue expansion through pipeline development, new opportunities, and cross-functional partnerships with Business Development, Product, and Technology.
- Lead pod-level planning across forecasting, resourcing, and investment decisions to support scalable, profitable growth.
- Set and champion a high-performance client services culture by holding senior leaders accountable for team outcomes, developing future leadership talent, and ensuring consistent excellence in delivery, collaboration, and client impact across the entire pod.
- Own P&L accountability, ensuring profitability, client satisfaction, and sustainable performance.
- Serve as a trusted strategic advisor to senior clients, shaping solutions that align to their business goals, unlock growth, and deliver measurable impact.
- Serve as the primary point of escalation for client issues, proactively resolving challenges, aligning internal teams, and ensuring delivery stays on track.
- Own the full scoping process for existing clients, leading proposal development and executive presentations to ensure strategic alignment, commercial rigor, and clear expectations for delivery.
- Conceptualize and pitch innovative, award-worthy strategies that translate company capabilities into actionable programs.
- Drive innovation through strategic roadmap development, AI-first workflows, and process transformation.
- Champion strong COE and cross-functional partnerships by fostering collaboration, improving processes, and ensuring alignment around shared goals and operational excellence.
- Lead a cohesive CSL team culture that prioritizes collaboration, knowledge-sharing, and mutual support to drive collective success against overall VN revenue goals.
- Lead portfolio pipeline governance and forecasting accuracy by ensuring disciplined HubSpot tracking and responsible for initial Kantata project setup, configuration, and resource assignment.
- Coach, mentor, and develop Directors and Account Directors to build high-performing teams
- Lead teams to define meaningful KPIs, deliver timely reporting, and produce high-quality, insight-driven decks for client presentations
- Represent the company as a thought leader at flagship events and within your vertical.
Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$183.3M
Headquarters
Chicago, Illinois
Founded
2014
Simplify's Take
What believers are saying
- Rocket Companies appointed Viral Nation as first social media AOR post-Super Bowl.
- Vertiqal Studios partnership enhances gaming content creation and revenue.
- Produced original series for Like Nastya with Wind Sun Sky Entertainment.
What critics are saying
- TikTok US ban eliminates 40-60% of short-form video client campaigns.
- Meta's AI generators undercut human influencers with zero-cost synthetic content.
- OpenAI Sora enables brands to bypass Viral Nation's video production services.
What makes Viral Nation unique
- Launched Culture Quotient at Brandweek to measure cultural resonance beyond impressions.
- Partners with Cannes Lions for Creator Pass and LIONS Creators programming.
- Proprietary AI translates social signals into benchmarkable business outcomes.
Help us improve and share your feedback! Did you find this helpful?
Your Connections
People at Viral Nation who can refer or advise you
Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.
Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.
TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.
VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.