Full-Time

Digital Marketing Account Manager

Posted on 9/27/2024

Xometry

Xometry

501-1,000 employees

Online platform for custom manufacturing services

Industrial & Manufacturing
Consumer Goods

Senior

North Bethesda, MD, USA

Hybrid position requiring in-office presence.

Category
Growth Marketing
Sales & Account Management
Growth & Marketing
Required Skills
Wordpress
Hubspot
SEO
Google AdWords
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree required
  • 5+ years experience in a digital marketing role; agency preferred
  • 1+ years of client-facing experience
  • 1+ years of project management experience
  • Knowledge of best practices for SEO, PPC, ABM and Content Marketing
  • B2B and/or industrial/manufacturing industry knowledge preferred
  • Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
  • Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.)
  • Experience with our specific tech stack: Hubspot, Google Marketing Suite (GA4, GSC, Lookerstudio), and WordPress preferred
  • Preferred Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management
  • Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients
Responsibilities
  • Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them
  • Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM)
  • Partner with cross-functional teams to execute multi channel marketing campaigns with a focus on ABM, lead generation and attribution
  • Lead biweekly or monthly client calls to review program KPIs, deliverable updates, and program progress depending on program scope
  • Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program
  • Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
  • Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
  • Collaborate with Sales to offer a holistic service that can lead to increased revenue
  • Develop, present, and implement holistic growth marketing strategies that align with the clients’ goals, covering aspects like user acquisition, conversion, and revenue growth

Xometry connects businesses with manufacturers for custom manufacturing and industrial supply services. Clients can upload design files to receive instant quotes for various production methods, including 3D printing, CNC machining, injection molding, and sheet metal fabrication. The platform utilizes a large network of manufacturing partners to ensure quick delivery of high-quality parts at competitive prices. Additionally, Xometry offers a range of industrial supplies, such as raw materials and tooling, with a program that allows clients to manage costs effectively. Unlike many competitors, Xometry has no minimum order requirements and provides fast shipping, making it suitable for businesses of all sizes. The goal of Xometry is to simplify the manufacturing process and provide accessible solutions for custom parts and supplies.

Company Stage

IPO

Total Funding

$202.4M

Headquarters

North Bethesda, Maryland

Founded

2013

Growth & Insights
Headcount

6 month growth

7%

1 year growth

14%

2 year growth

22%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased digital B2B marketplace adoption aligns with Xometry's cost-reducing business model.
  • James Miln's appointment as CFO may enhance financial operations and investor relations.
  • Gov. Wes Moore's visit boosts Xometry's visibility in AI and automation.

What critics are saying

  • Rising competition from digital B2B marketplaces may threaten Xometry's market share.
  • New ISO and ASTM standards could increase Xometry's operational costs.
  • Strategic shifts by new CFO James Miln may disrupt current operations.

What makes Xometry unique

  • Xometry's AI-enabled marketplace streamlines on-demand manufacturing for diverse industries.
  • Instant Pricing and Lead Time offerings enhance Xometry's competitive edge in manufacturing.
  • Teamspace collaboration features improve order management and customer satisfaction.

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Benefits

Medical, dental, & vision insurance

Life insurance

401(k) with company matching

Equity

Generous PTO

Paid volunteer time

Commuter & parking benefits

Maternity & Paternity leave

Free snacks

Dog-friendly office spaces

INACTIVE