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Senior Associate, Lifecycle Marketing (Remote optional)
Posted on 3/8/2022
INACTIVE
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google Analytics
HTML/CSS
Marketing
Research
SQL
Looker
Requirements
  • 3+ years of CRM or Product Marketing experience, ideally at an early-stage startup or lending business
  • Strong analytical skills and experience using analytics tools including but not limited to Google Analytics and Looker
  • Strong copywriter with a talent for uncovering resonant customer insights
  • Diligence in managing complex, cross-functional projects
  • Self-motivation and focus on high quality delivery
  • Exceptional communication skills
Responsibilities
  • Manage Petal's suite of owned channels - Email, SMS, and Push
  • Develop and execute on lifecycle marketing campaigns with a specific focus on engagement, feature adoption, retention, and usage
  • Collaborate closely with Digital Product, Ops, Legal, Analytics, and Risk to deliver against strategies that meet cross-functional business objectives
  • Assist in conducting quantitative and qualitative research to gather actionable insights on existing and prospective Petal members
  • Maintain and execute against a testing roadmap for the channels you manage. This includes regular analysis, optimization, and share out of performance
Desired Qualifications
  • Proficiency in SQL is a plus
  • Proficiency in HTML is a plus
  • Experience using Iterable & Sengrid is a plus
Petal

51-200 employees

Innovative credit cards
Company Overview
Petal was founded to help people access honest, simple and responsible credit. Petal provides technology-enabled credit cards to consumers who are historically underserved by mainstream providers.
Benefits
  • Healthcare
  • Financial wellbeing
  • Vacation time and work from home priveleges
  • Sotck options and retirement benefits
  • Free lunch and meals