Responsibilities:

• Plan and manage field marketing events to engage prospects, customers, and partners—generating viable sales leads and driving pipeline growth
• Serve as point person for OpenGov’s booth experience at regional and national tradeshows–deciding which resources are needed, prepping on-site staff, ensuring brand compliance, and delivering results that align with marketing goals
• Learn OpenGov product suites to effectively represent them to prospects and customers via high-level demos and in-booth conversations
• Ensure booth staff are enabled on market dynamics, target audience, and key messaging to effectively position our products and solutions at each event
• Use marketing automation and CRM software to track and analyze event campaign performance, measure ROI, and optimize field marketing strategy
• Provide regular reporting and insights on field marketing activities and results, making recommendations to guide campaign plans
• Assist with planning the annual customer conference–including promotion, registration, customer and vendor correspondence, and on-site logistics
• Collaborate with the marketing team to create compelling promotional materials–ensuring alignment with corporate branding guidelines and initiatives.
• Build and maintain annual events calendar, timelines, and processes to ensure all tasks are completed on time and within budget.
• Travel to event locations as needed to oversee onsite execution and represent OpenGov professionally.

Requirements and Preferred Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 
• 1-2 years of experience supporting trade shows and/or events
• Self-motivated and able to adapt to a dynamic work environment
• Proven ability to build and maintain relationships with internal teams, external partners, and vendors
• Creative thinker with a strategic mindset and problem-solving abilities.
• Keen attention to detail with proficiency in managing multiple projects simultaneously.
• Excellent written, verbal, organizational, and interpersonal skills
• Working knowledge of the following systems: Google Suite,  Excel, and PowerPoint, and experience using Marketo & Salesforce preferred
• Willingness to travel occasionally and work flexible hours as needed to support event activities.