Account Based Marketing Manager
Posted on 11/27/2022
San Francisco, CA, USA
Experience Level
Desired Skills
Data Analysis
Mergers & Acquisitions (M&A)
  • 7+ years experience, including ABM & B2B enterprise level accounts required
  • Strong background in digital marketing, demand generation, outbound acquisition & direct marketing channels
  • Proven analytical mindset
  • Proven experience delivering creative and successful marketing campaigns to targeted audiences
  • Strong project management skills with affinity for effective collaboration with different teams and stakeholders
  • Ability to travel domestically and internationally 20%+
  • Execute, Manage and improve ABM campaigns. Work with the Sales and Marketing teams to define the ABM strategy and build relevant programs. Enable the SDR team with building relevant SalesLoft Cadences and sharing marketing pretexts
  • Lead our ABM target list effort, working with our marketing tools such as ZoomInfo and Marketo/Demandbase ABM. Work on optimizing and enriching our lists. Ensure best practices regarding our list uploads and work on data troubleshooting
  • Create targeted digital account-based marketing campaigns (ie. display, paid advertising, content syndication, emails, webinars, and landing pages) to help prospects understand, try, adopt, land, and expand on our enterprise offering. Collaborate with an external digital agency to help with execution & performance
  • Build and run our Direct Marketing efforts in North America
  • Work hand in hand with our Sales and SDR teams, to strategize, implement, and optimize outbound campaigns that generate qualified leads and increase sales pipeline
  • Leverage analytics tools to gauge effectiveness of campaigns and promotions across all channels
  • Collaborate with the content and design team to create supporting assets to implement across multiple platforms
  • Proactively lead projects and deliver on marketing campaign KPIs
  • Support with managing digital agency relationships

1,001-5,000 employees

End-to-end payment platform
Company Overview
The mission of Adyen is to make the payment choices easy for merchants. Adyen enables businesses to process payments across online, mobile, and Point-of-Sale (POS) with over 250 payment methods in 187 transaction currencies.
  • Global exchange program
  • Adyen+
  • Delicious healthy lunches
  • Phantom share package
  • Yearly trip to Amsterdam
  • Normal course of life
Company Core Values
  • Benefit all customers
  • Good choices
  • Launch fast
  • Winning is more important than ego
  • We don't hide behind email
  • Talk straight
  • Different people
  • Create your own path