Full-Time

Associate Manager

CRM Automations

Updated on 12/3/2024

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture
Consumer Goods

Compensation Overview

$82.5k - $110kAnnually

Mid

New York, NY, USA

Requires a minimum of 2 days in office per week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
SQL
Data Analysis
HTML/CSS
Requirements
  • Bachelor’s degree – in the field of business or marketing ideally
  • At least 3 years of marketing experience, optimally focused on marketing automation with a focus on CRM channels.
  • Experience with Salesforce Marketing Cloud, building customer journeys and automations is key. Understanding a payload and API will only help more!
  • Working knowledge of HTML, ampscript, Basic SQL and other email marketing tools are integral to success.
Responsibilities
  • Develop new and optimize current workflows and automations (journey builder and automation studio) within SFMC to address friction in the communication process, as well as driving growth in CRM
  • Provide troubleshooting/QA and act as the first line of support for stakeholders working on deliverables and encountering errors or technical issues within the CRM tech stack (primarily Salesforce Marketing Cloud (SFMC))
  • Support technology enablement and automation across the CRM team to help the team work more efficiently.
  • Work across multiple stakeholders and partner teams to move projects forward -- gathering requirements, gaining buy-in, prioritizing, and getting new functions to market.
  • Think outside the box to help teams work more efficiently, asking questions to get at underlying opportunities
  • Use data to support and build business cases for new CRM opportunities, share results of new launches to support visibility
  • Collaborate with relevant teams (Analytics, Product, Data Science, Engineering) to scope new opportunities around automation & personalization, gather data requirements, and validate data

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to choose from various meal plans tailored to dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its commitment to fresh, seasonal produce and sustainable sourcing. The goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

IPO

Total Funding

$382.1M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

12%

1 year growth

26%

2 year growth

48%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with brands like Colavita and Hidden Valley Ranch enhance HelloFresh's menu diversity and customer appeal.
  • Collaborations with organizations like No Kid Hungry highlight HelloFresh's commitment to social responsibility, potentially boosting its brand image.
  • The creation of 300 jobs at a new distribution center indicates potential for growth and expansion.

What critics are saying

  • The closure of distribution centers and significant layoffs suggest potential financial instability and declining sales.
  • Fines for electronic marketing violations could damage HelloFresh's reputation and lead to increased regulatory scrutiny.

What makes Hello Fresh unique

  • HelloFresh's focus on fresh, pre-portioned ingredients and easy-to-follow recipes sets it apart from traditional grocery delivery services.
  • The company's commitment to sustainability and seasonal produce appeals to environmentally conscious consumers, unlike some competitors who may not prioritize these values.
  • HelloFresh's flexible subscription model, allowing customers to skip weeks or cancel anytime, offers greater convenience compared to more rigid meal kit services.

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Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings