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Director of Social Content and Programming
Confirmed live in the last 24 hours
Experience Level
Desired Skills
Customer Service
Google Analytics
Social Media
  • Bachelor's Degree in Communications, Marketing, Journalism, Digital Media, or a related field
  • 7-10 years of Social Media experience in addition to experience managing a team. Previous experience working within a digital publishing organization will be highly attractive
  • Proven track record of growing followers across all platforms
  • Proficiency in using web/social monitoring, scheduling, and analytic tools such as Sprout Social, Google Analytics, Pars.ly and others
  • Excellent copy writing and editing abilities, outstanding verbal communication skills with demonstrated ability to communicate effectively
  • Video and photo editing knowledge are key
  • Excellent organizational skills with attention to detail, and a demonstrated ability in managing multiple projects while working effectively with cross-functional team members
  • Proven ability to conceptualize, create and execute social media strategy and campaigns while overseeing the daily responsibilities of a robust social media presence
  • A team player who thrives in a collaborative work environment and takes initiative and functions effectively, both independently and as a member of a team
  • Develop, manage and execute social editorial execution across all social platforms including Instagram, Facebook, Twitter, Snapchat, YouTube and Tik Tok
  • Oversight of day-to-day operations of the social editorial team; recognizing that weather happens at any time or moment and being ready to fully execute the agreed social plans (e.g. hurricanes, snowstorms, extreme weather)
  • Ensure creativity across all social pages while being responsible for approving content rollout strategy, scheduling, and reporting; be the standard bearer of quality
  • Bring to life the AccuWeather brand voice and creative look to ensure brand consistency; work closely with internal stakeholders who oversee various aspects of the AccuWeather brand
  • Establish KPIs for the social strategy, measure meticulously and report out frequently. Be data and insights led in all decision-making
  • Partner with Sales/Integrated Marketing to identify and create revenue enhancing content opportunities; have a commercial mindset
  • Manage the content needs of the social team; liaise with the digital managing editor and other stakeholders on asset needs (e.g., video)
  • Be a leader of a small nimble team; create business cases that demonstrate value and justify further investment and growth
  • Collaborate closely with the other audience development functions such as Push; build a cohesive strategy to engage audiences
  • Work with Marketing and agency partners to build relationships with influencers and to establish influencer strategy and goals
  • Coordinate efforts to best respond to and engage consumers across social channels with Content and Customer Service teams
  • Analyze competitive landscape to create informed social strategy plans, stay current on the social media platform updates and new techniques in consumer-facing social media opportunities

501-1,000 employees

Weather and digital media company
Company Overview
AccuWeather is dedicated to making living life safer, easier and better.