Full-Time

Content Marketing Manager

Updated on 4/28/2025

Workstream

Workstream

201-500 employees

HR platform for hiring and onboarding

Compensation Overview

$120k - $160k/yr

+ Bonus + Equity Package

Senior

Lehi, UT, USA

Must be willing to report to the office for up to 5x a week

Category
Content Strategy
Creative Writing
Content & Writing
Copywriting
Required Skills
Lead Generation
Hubspot
SEO
Data Analysis
Google Analytics
Connection
Connection
Connection
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Requirements
  • 5+ years of experience in content marketing, content strategy, or a related field—preferably focused on an SMB audience
  • A strong storyteller with exceptional writing, editing, communication, and presentation skills
  • Proven experience developing and executing content that delivers measurable business impact
  • Experience creating channel-specific content to drive performance across different platforms
  • Track record of building and scaling audience/engagement through content
  • Experience working cross-functionally in a collaborative environment and comfortable managing multiple stakeholders and priorities
  • Familiar with SEO best practices and analytics platforms such as Google Analytics, HubSpot, or similar
  • Strong analytical skills to measure performance and make data-driven decisions
  • Self-starter with a bias for action—you thrive in ambiguity, embrace change, and are always looking for ways to improve
Responsibilities
  • Develop and lead a comprehensive content strategy aligned with marketing and business goals across the funnel—from brand awareness to lead generation to customer retention.
  • Create and oversee high-impact content, including blog posts, ebooks, videos, webinars, social posts, and more.
  • Build and execute a video content strategy—from ideation and scripting to working with internal teams and external partners on production and distribution.
  • Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, Customer Success, and Leadership to ensure content supports key campaigns and initiatives.
  • Lead the creation of both brand storytelling content and performance-driven assets, ensuring consistency in voice, tone, and message across platforms.
  • Manage editorial calendar to ensure timely development and publication of content across company-owned and external channels.
  • Act as a company and product evangelist by staying up to date on industry trends, contributing thought leadership pieces, and speaking on behalf of the brand when needed.
  • Analyze content performance across channels and use data insights to inform content strategy and drive continuous improvement.
  • Partner with external writers, video producers, and agency resources to scale content output while maintaining quality and consistency.
Desired Qualifications
  • (Nice to have): experience self-producing videos, podcasts, and other multimedia content and proficiency with related tools

Workstream.us is a platform that simplifies hiring and onboarding for businesses, particularly those with hourly workers. It offers HR solutions like applicant tracking, digital onboarding, payroll management, and employee engagement tools, all designed to attract and engage job applicants. The platform uses artificial intelligence to automate HR tasks, allowing businesses to focus more on their employees. Workstream's subscription-based model sets it apart by specifically addressing the needs of hourly worker employers.

Company Size

201-500

Company Stage

Series B

Total Funding

$118M

Headquarters

San Francisco, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Workstream raised $120M, indicating strong investor confidence and growth potential.
  • The launch of a multilingual AI chatbot enhances accessibility for 80 million hourly workers.
  • Partnerships with top quick-service brands like Burger King boost Workstream's market credibility.

What critics are saying

  • Emerging HR tech startups with AI solutions could erode Workstream's market share.
  • Economic downturns in the restaurant industry may reduce demand for Workstream's services.
  • Data privacy concerns and regulatory changes could pose compliance challenges for Workstream.

What makes Workstream unique

  • Workstream integrates AI to automate HR tasks for hourly workforce management.
  • The platform offers a mobile-first approach, crucial for deskless and hourly workers.
  • Workstream provides a comprehensive suite combining HR, payroll, and employee engagement tools.

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Benefits

Medical, dental, & vision

Paid counseling sessions

Competitive market compensation

Generous stock

Flexible PTO

Paid parental leave

Professional development

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

1%
NBC Bay Area
Feb 12th, 2025
Workstream raises $120M, founder's key insight

Desmond Lim, co-founder and CEO of Workstream, a platform for the hourly workforce, raised $120 million. Lim's journey from humble beginnings in Singapore to Harvard graduate and entrepreneur highlights the importance of making the right choices over just hard work. His success is attributed to curiosity and learning from others. Workstream's first investor was Zoom's Eric Yuan, and its backers include Peter Thiel and Jay-Z. Lim emphasizes exploring passions as crucial to success.

Business Wire
Nov 12th, 2024
Workstream Welcomes Restaurant Industry Leader Nadeem Bajwa as Strategic Advisor

Workstream welcomes restaurant industry leader Nadeem Bajwa as Strategic Advisor.

DHR Map
Sep 30th, 2024
Workstream Launches First All-in-One Payroll Solution for the Hourly Workforce

Workstream has launched an all-in-one payroll solution tailored specifically for businesses that employ hourly workers, such as QSR franchisees and restaurants.

Total Food
Sep 8th, 2023
Workstream Launches HR Platform for Hourly Workforce Efficiency

Workstream launches HR platform for hourly workforce efficiency.

Newswire
Aug 29th, 2023
Workstream Launches Hr Management Platform For The Hourly Workforce To Streamline Back-Office And Team Operations

Workstream Launches HR Management Platform for the Hourly Workforce to Streamline Back-Office and Team Operations . Press Release. •