Full-Time

Account Director

Posted on 9/13/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior, Expert

New York, NY, USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Communications
Branding/Brand Strategy
Marketing
Requirements
  • 7 – 10+ years of relevant experience in the account services field within the advertising industry, management consulting discipline or a similar industry required
  • Bachelors Degree Required
  • Experience in Marketing/promotion experience with healthcare brands is required
  • A demonstrated track record of expanding business with existing customers (upselling); and experience supporting new business pitches required
Responsibilities
  • May own the client relationships at the mid-senior level within the client’s organizational hierarchy
  • With VP/Director, responsible for setting and managing client account expectations
  • Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client's brand and support the client's business objectives.
  • Ensures client contact with members of internal brand team and supports Director of Delivery Management with respect to client communication
  • Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients; resulting in the cultivation of client loyalty and retention.
  • Engages clients on a regular basis to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate
  • Identifies opportunities for growth within existing client accounts/brands currently managed, and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue
  • Manages profit and loss responsibility for assigned clients as well as financial forecasting
  • Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed
  • Consults with Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services
  • Responsible for understanding the account dynamics and mobilizing Razorfish Healthware resources to most effectively meet account requirements
  • May be asked to participate in new business
  • With Project Manager, contributes to the development of project timeline and budget
  • Provides leadership, support, and ongoing guidance to members of his/her assigned project team.
  • Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client's business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client's goals/expectations
  • Monitors trends in the digital marketing and advertising industry, and client industry verticals.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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