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Full-Time

Account Director

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior, Expert

New York, NY, USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Communications
Branding/Brand Strategy
Marketing
Requirements
  • 7 – 10+ years of relevant experience in the account services field within the advertising industry, management consulting discipline or a similar industry required
  • Bachelors Degree Required
  • Experience in Marketing/promotion experience with healthcare brands is required
  • A demonstrated track record of expanding business with existing customers (upselling); and experience supporting new business pitches required
Responsibilities
  • May own the client relationships at the mid-senior level within the client’s organizational hierarchy
  • With VP/Director, responsible for setting and managing client account expectations
  • Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client's brand and support the client's business objectives.
  • Ensures client contact with members of internal brand team and supports Director of Delivery Management with respect to client communication
  • Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients; resulting in the cultivation of client loyalty and retention.
  • Engages clients on a regular basis to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate
  • Identifies opportunities for growth within existing client accounts/brands currently managed, and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue
  • Manages profit and loss responsibility for assigned clients as well as financial forecasting
  • Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed
  • Consults with Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services
  • Responsible for understanding the account dynamics and mobilizing Razorfish Healthware resources to most effectively meet account requirements
  • May be asked to participate in new business
  • With Project Manager, contributes to the development of project timeline and budget
  • Provides leadership, support, and ongoing guidance to members of his/her assigned project team.
  • Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client's business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client's goals/expectations
  • Monitors trends in the digital marketing and advertising industry, and client industry verticals.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.