Full-Time

Associate Director

Growth Marketing

Updated on 3/17/2025

Zip

Zip

1,001-5,000 employees

Provides buy now, pay later services

Compensation Overview

$144k - $207k/yr

+ Bonus + Equity Awards

Senior, Expert

Union City, NJ, USA

Remote-first opportunity for US-based employees; option to work in-person out of the Manhattan office.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Requirements
  • 8+ years of experience, of which 5+ years specializing in performance media/growth
  • 2+ years in a leadership role
  • Creative and strategic thinking
  • Comfort with risk taking
  • Comfort engaging with SLT members
  • Comfort co-working remotely
Responsibilities
  • Deliver measurable impact to the business, with the primary objective of Zip direct-to-customer user growth by focusing on performance media, affiliate partnerships, referral products, and organic traffic channels (SEO & ASO)
  • Manage the performance budget and report on new customer funnels
  • Partner with risk, product, and product marketing teams to understand activation trends
  • Partner with FP&A on performance forecasting for the business
  • Own the relationship with the performance media agency
  • Be a leader on a team of seasoned marketers and subject matter experts to deliver great work
  • Ensure work prioritized by the team is aligned to company strategic initiatives, and partner with cross-functional partners in the product, tech, finance, legal, and compliance orgs to deliver
  • Partner with other marketing leadership team members, specifically for Brand and partner marketing to support with paid media execution across other functions

Zip offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to everyday purchases and larger expenses, respectively. Zip generates revenue through merchant fees, late fees, and interest on certain products. The company partners with various retailers to enhance the shopping experience, focusing on convenience, transparency, and flexibility in payments. Unlike many competitors, Zip emphasizes clear communication about payment amounts and due dates. The goal of Zip is to simplify the purchasing process and expand its financial solutions into new markets.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Sydney, Australia

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Zip's U.S. market growth targets 100 million Americans lacking traditional credit access.
  • Strategic partnerships with Stripe and GameStop expand Zip's customer base.
  • Potential Apple partnership could significantly enhance Zip's market reach.

What critics are saying

  • Regulatory scrutiny in Australia may increase compliance costs for Zip.
  • Intensifying BNPL competition could erode Zip's market share.
  • Economic downturns may reduce demand for BNPL services, impacting Zip's revenue.

What makes Zip unique

  • Zip offers interest-free BNPL services, enhancing consumer financial flexibility.
  • Partnerships with major retailers like GameStop boost Zip's market presence.
  • Zip's transparent fee structure builds consumer trust and loyalty.

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Benefits

Parental leave - Enjoy up to 20 weeks paid leave and return part-time on a full-time salary for 3 months!

Bonus scheme - We give you skin in the game through our various share incentive programs.

Family support - We support our ZipFam on their life journey through people policies and programs.

Volunteer leave - Use your paid volunteer leave to Zip it forward and create change in your community.

Reward & recognition - We love celebrating your wins and giving you the freedom to choose how you're rewarded.

Career growth - You'll be given clear progression pathways and transparent coaching so you can truly flourish.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
PYMNTS
Mar 3rd, 2025
Gamestop/Zip Partnership Lets Gamers Play Now And Pay Later

Zip says it has become the chief installment payments partner for video game retailer GameStop. “We are so pleased to become the primary Buy Now, Pay Later partner of GameStop, a business that has been at the forefront of offering shoppers an array of customer-first options for gaming purchases, from payment options to trade-in policies,” Joe Heck, Zip U.S. CEO, said in a Monday (March 3) news release. “Nearly 84% of Zip’s U.S. customers shop for gaming and accessories at GameStop, with many returning to Zip for repeat purchases,” he added. “Gaming is one of Zip’s most popular categories overall, making Zip an ideal partner for helping these shoppers responsibly purchase goods and services from one of the industry’s fan-favorites and top businesses.”

PYMNTS
Feb 25th, 2025
Zip: Bnpl Offers Solution To 100 Million Americans Who Can’T Access Traditional Credit

Australia-based buy now, pay later (BNPL) provider Zip said Tuesday (Feb. 25) that demand from consumers and merchants drove its growth in the most recent half. The company’s growth was especially strong in the United States, where it aims to serve consumers who are unable to access traditional credit and who use BNPL because of its flexibility, transparency and cash management capabilities, according to an investor presentation released Tuesday in conjunction with its earnings call. “Our customers are everyday Americans, a group of over 100 million Americans who have difficulty accessing or take higher costs to access traditional credit,” Zip Group CEO and Managing Director Cynthia Scott said during the earnings call

PYMNTS
Aug 27th, 2024
Zip Ceo: Us Shoppers’ In-Store Card Usage Surges Nearly 150%

U.S. retail customers are adopting buy now, pay later (BNPL) options for in-store transactions, according to Zip. On a call with analysts Monday (Aug. 26) discussing the Australia-based FinTech company’s fourth quarter fiscal 2024 financial results, CEO Cynthia Scott spoke to this shift. “Our Americas business had an outstanding year,” Scott said. “…Higher margin channels, including the physical card, saw strong in-store engagement, with card volumes up nearly 150% versus the prior year and in-store volume now driving 20% of all U.S

PYMNTS
Aug 27th, 2024
Zip Eyes Apple Partnership As Bnpl Use Grows

Australian buy now, pay later (BNPL) firm Zip is reportedly considering a partnership with Apple. That collaboration would integrate Zip’s installment payments offering with Apple in the U.S., CEO Cynthia Scott told the Wall Street Journal (WSJ). The company also plans to announce pacts with major U.S. merchants during this quarter, she added. “We don’t have an integration with Apple at the moment in the U.S., but that’s something that we are in conversation with them about,” Scott said on Tuesday

PYMNTS
Aug 21st, 2024
Stan Chooses Stripe To Power Online Payments And Subscription Billing

Australian streaming service Stan has chosen financial infrastructure platform Stripe to power its online payments and subscription billing.Stan has partnered with Stripe to help the streaming service increase authorization rates and reduce involuntary churn, according to a Wednesday (Aug. 21) press release.“We are continuing to build outstanding user experiences our customers value,” Stan Chief Technology Officer John Hogan said in the release. “Stripe’s strong expertise in financial infrastructure development helps by providing easy, intuitive and secure payment and billing processes for our customers.”In this partnership, Stan has worked with Stripe to accelerate its time to market with customized subscriptions by integrating Stripe Billing; increase its payment acceptance rate by combining Stripe Billing with Adaptive Acceptance, Network Tokens and Card Account Updater; and improve recovery rates by implementing Smart Retries, according to the release.Stan is adopting these solutions at a time when 90% of consumers in Australia have a streaming subscription, and there is an increasing number of subscriptions per person, per the release.“We’re thrilled to partner with Stan to offer more payment flexibility to its customers and scale its streaming business in a cost-efficient manner,” Karl Durrance, managing director, Australia and New Zealand at Stripe, said in the release.This is the latest of several new partnerships and product offerings announced by Stripe in recent weeks.Zip said Thursday (Aug. 15) that its buy now, pay later (BNPL) offering will be generally available later this year as a payment method for U.S. merchants using Stripe. That offering’s availability in the United States is currently limited to beta users.On Aug