Full-Time

Account Supervisor

Partnership Consulting & Naming Rights

GMR Marketing

GMR Marketing

1,001-5,000 employees

Experiential marketing agency creating brand experiences

Compensation Overview

$70k - $80k/yr

Nashville, TN, USA

Hybrid

Category
Consulting (2)
,
Requirements
  • Naming Rights, Partnership Strategy & Planning. Experience leading end-to-end partnership strategy and activation planning for major sports and entertainment properties, including naming rights or similar partnerships. Strong ability to serve as a client consulting lead, building trusted relationships with clients and property partners while managing ongoing communication, status calls, and strategic planning sessions. Skilled in developing comprehensive partnership frameworks that define brand and business objectives, activation strategies, supporting assets, and KPIs, translating them into actionable plans that drive measurable impact.
  • Activation Strategy & Innovation. Demonstrated ability to design and bring to life breakthrough activation platforms that extend beyond traditional sponsorships. Experience partnering with creative and cross-functional teams to develop culturally relevant programs that resonate with target audiences. Strong understanding of how to integrate media, talent, influencers, content, and owned assets into cohesive, immersive brand ecosystems.
  • Client Leadership & Relationship Management. Proven success serving as the day-to-day consulting lead for senior clients and key stakeholders. Ability to build trusted relationships with client teams and property partners, lead regular status calls and planning sessions, and confidently guide strategic discussions. Comfortable operating as the central point of contact while balancing multiple priorities and stakeholder needs.
  • Asset Management & Partnership Optimization. Expertise in planning, managing, and maximizing partnership assets directly with properties. Strong ability to ensure strategic utilization of rights and benefits, identify opportunities for optimization, and align execution with overarching partnership goals. Experience collaborating on branded environments, on-site activations, and experiential elements to fully leverage partnership investments.
  • Industry Knowledge & Innovation. Deep understanding of the sports, media, and sponsorship ecosystem, including national sports partnerships, naming rights, league and property relationships, and emerging platforms. Strong pulse on sports, media, and cultural trends, with the ability to continuously assess industry best practices and translate insights into actionable, forward-thinking strategies. Skilled at leveraging data-driven insights to inform decision-making, optimize partnerships, and identify new opportunities for innovation and differentiation. Brings curiosity for evolving tools and technologies, including AI, and a mindset focused on improving ways of working and staying ahead of industry change.
  • Project & Process Management. Highly organized with experience managing multiple complex workstreams in fast-paced environments. Skilled in maintaining timelines, budgets, approvals, and deliverables while coordinating across internal teams, clients, and external partners.
  • Ownership & Collaboration. Self-starter with strong leadership instincts and a proactive, solutions-oriented mindset. Brings forward ideas, best practices, and improvements to strengthen partnership outcomes and agency capabilities. Works effectively across creative, strategy, and operations teams to deliver integrated partnership solutions.
  • Travel. Willingness to travel up to 15% as needed for client support, property engagement, and on-site activation execution, including occasional weekends.
Responsibilities
  • Provide sports and media partnership consulting and account management across a diverse portfolio of clients, shaping how brands show up through partnerships, developing objective-led frameworks, asset strategies, activation plans, and measurement approaches that drive real impact.
  • Lead the partnership asset strategy, planning, and management of a premier automotive brand’s naming rights partnership in Nashville, highlighted by the debut of a new stadium and a major platform in sports and entertainment.
  • Play a key role in business development, helping bring new opportunities to life through compelling pitches and strategic storytelling.
  • Lead the partnership asset strategy, planning, and management of the naming rights partnership in Nashville, including asset utilization, activation planning, and measurement.
  • Collaborate with cross-functional teams to develop branded environments, on-site activations, and experiential elements to maximize partnership investments.
  • Communicate with senior stakeholders, manage status calls, and coordinate with property partners and internal teams to keep projects on track.
  • Travel up to 15% as needed for client support and on-site activation execution.
Desired Qualifications
  • Candidates based in Nashville or New York are preferred, though remote candidates will also be considered.

GMR Marketing designs and delivers experiential marketing campaigns and sponsorship activations that connect brands with consumers through human-centered, shareable moments. The company combines creative concepts with data, insights, and strategic planning to create live experiences, events, and sponsorships that engage audiences. Its approach blends dreamers, doers, and strategists to plan, activate, and measure campaigns across more than 70 countries, leveraging Omnicom Group's global network. Unlike firms that focus on only events or only digital, GMR works across experiential and sponsorships with a data-informed method to ensure campaigns reach the right people. The goal is to help brands grow by turning everyday moments into memorable experiences that people want to talk about and share.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New Berlin, Texas

Founded

1979

Simplify Jobs

Simplify's Take

What believers are saying

  • 2026 FIFA World Cup in North America positions GMR FC for record soccer activations.
  • Recent AI and data-science hires (Baxter, Shumate, Nwabuebo) strengthen competitive positioning.
  • FIFTY/50 FabShop expansion captures higher-margin fabrication revenue from experiential campaigns.

What critics are saying

  • Post-World Cup 2026 revenue cliff if GMR FC lacks sustained soccer property partnerships.
  • 18K Sports partnership dissolution or competitor acquisition creates single-point-of-failure operational risk.
  • Economic contraction compresses client marketing budgets, directly pressuring live events and activations.

What makes GMR Marketing unique

  • 13 men's and 6 women's World Cup track record with FIFA, UEFA, MLS expertise.
  • GMR FC partnership with 18K Sports brings 30 years of football rights and brand experience.
  • Proprietary SOLE Science™ live event data enables real-time strategy optimization for clients.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Company News

AdForum
Jul 21st, 2023
GMR Marketing launches GMR FC, an agency expansion aimed to help brands experience football

As the United States approaches the biggest single soccer weekend in the nation’s history, GMR Marketing, in partnership with boutique advisory agency 18K Sports, has launched GMR FC, a team of experts focused on helping brands Experience Football.

Exhibit City News
Jun 14th, 2023
GMR Appoints Larson as Director for FIFTY/50 FabShop » Exhibit City News

Global experiential agency GMR Marketing has hired John Larson as Director of Business Development for the agency’s newly-expanded fabrication shop, FIFTY/ 50 FabShop.

Sports Business Journal
Mar 3rd, 2023
SBJ Executive Transactions: GMR Marketing promotes President Tyson Webber to CEO

GMR Marketing promoted President TYSON WEBBER to CEO.

The Business Journals
Apr 16th, 2021
Reynolds retired from GMR Canada on Jan 1st 18'.

Reynolds retired from GMR Marketing in 2018 and has since been working on his latest business endeavor, the launch of FieldCast, a software company focused on internal corporate podcasting.