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Senior Field Marketing Manager
Public Sector
Posted on 9/2/2022
INACTIVE
Locations
Arlington, VA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Sales
Requirements
  • 5+ years previous marketing experience, with specific experience driving field marketing efforts for federal government organizations -- cybersecurity industry experience a plus
  • In-depth understanding of demand generation and marketing principles, strategies for technical and business buyers
  • Experience with key marketing and sales tools (Marketing automation, CRM, etc.)
  • Proven experience building relationships with sales teams and supporting programs to drive awareness and sales
  • Very strong project management skills
  • Ability to align tactical plans with strategies
  • Inbound marketing strategy/execution experience
  • Ability to travel 25% -- 30%
Responsibilities
  • Integrate with the federal government sales, and channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth
  • Proactively engage with the federal sales teams to coordinate, communicate, and optimize the impact of marketing activities
  • Research, choose, design and manage live field and partner events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates
  • Develop and implement a targeted account strategy to support account-based selling
  • Work with marketing team to produce various marketing assets, signage, merchandise, and other promotional materials to be used at field marketing events
  • Manage budget and track expenses in an organized fashion
  • Forecast, measure, analyze and report on the impact of programs
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
Recorded Future

501-1,000 employees

Enterprise cybersecurity intelligence platform
Company Overview
Recorded Future’s mission is to empower customers with real-time threat intelligence, to defend their organizations against threats at the speed and scale of the internet. Recorded Future’s Intelligence Cloud provides complete coverage across adversaries, infrastructure, and targets.
Benefits
  • Professional development and career advancement
  • Flexible work environment, be yourself
  • Generous vacation policy
  • Wellness programs
  • Company outings
  • Competitive compensation and benefits
  • Free snacks, drinks, and coffee in the office
  • Parental leave program
  • Environmentally conscious
Company Core Values
  • We have high standards
  • We practice inclusion
  • We act ethically