Content Strategy Manager

What You’ll Do:

• Develop and implement an integrated content strategy that prioritizes the consumer journey of our products while aligning with the overall brand goals and objectives.
• Develop a comprehensive content roadmap for the public site, blog, and organic social channels that guides customers through the sales funnel by addressing their pain points, providing necessary information for decision-making, and strategically timing content delivery at each stage of the funnel.
• Establish content KPIs that directly support business objectives.
• Lead the 360 Always-On Content planning process: oversee a unified content strategy across all platforms and channels, including social media, influencer, digital, site, email, podcasts and shopper marketing, to ensure consistent, impactful messaging throughout the year.
• Conduct weekly integrated content planning meetings to maintain alignment and collaboration across marketing efforts.
• Create an integrated annual content calendar highlighting product launches, events and brand
• storytelling.
• Champion each of our products and the brand story: pitch, present, and advocate for content that communicates effectively across owned, earned, and paid channels, ensuring a consistent and compelling brand voice.
• Collaborate on creative content: partner with the creative team to brainstorm fresh content ideas that support our brand pillars and ambitions.
• Manage content from concept to execution: oversee the entire content production process, from ideation to post-production, managing timelines, stakeholders, and resources to ensure smooth execution and timely delivery.
• Collaborate with brand, social and event teams to ensure all our events have compelling content that aligns with our strategic narrative and content pillars.
• Partner with the e-commerce, social media, and influencer teams to ensure consistency of messaging and branding across digital channels.
• Propose and launch innovative content formats, such as podcasts, ensuring alignment with brand messaging and audience engagement strategies.
• Monitor, analyze, and report on content performance.
• Collaborate with channel leads to develop and execute test-and-learn strategies and provide regular monthly performance reports.
• Collaborate with the external web developers and UX teams to ensure our site is user-friendly, intuitive, and leads to a smooth navigation experience.
• Support product and brand launches by creating tailored landing pages and coordinating website content in alignment with social, email, and other marketing channels.
• Build and manage freelance roster of writers, content creators and contributors.
• Oversee the writing and edits of blog posts, articles, site, podcasts and email content.
• Partner with the digital team on implementing SEO best practices to improve our site’s search engine rankings, including keyword research, meta tags, internal linking, and updating content with relevant keywords to drive organic traffic.
• Explore new formats and platforms: always maintain curiosity and a growth mindset, exploring new content formats and emerging platforms to keep us ahead of the curve in the competitive snack food industry.
• Drive cross-functional collaboration: build strong relationships with internal teams such as Marketing, Creative, Innovation and R&D.
• Work with the Creative Director to establish a budget for content. This includes allocating funds for writers, creators, production, tools (like CMS or analytics platforms) etc.
• Track spending across content initiatives to ensure it stays within the budget, adjusting as necessary to optimize resource allocation.
• Collaborate with external vendors, agencies, or freelancers to negotiate rates for content production services, ensuring cost-effectiveness.
• Lead and manage a small, collaborative team, providing guidance and support to ensure seamless execution of content and foster an environment of creativity, growth and opportunity.

What You’ll Bring to the Role:

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• 7+ years of experience in content management, preferably within a consumer-focused brand.
• Knowledge of Organic and CPG Industries: familiarity with the organic, natural, or snack food sectors is advantageous, along with a strong commitment to sustainability principles.
• Demonstrated leadership capabilities, with a track record of guiding, mentoring, and motivating teams effectively.
• Proven experience in developing and managing integrated content strategies across diverse channels.
• Exceptional writing skills, with the ability to craft engaging content in various formats.
• In-depth knowledge of social media, influencer marketing, and current content trends.
• Experience with content management systems (CMS) and a solid understanding of SEO best practices.
• Familiarity with website content planning, user experience (UX), and content optimization techniques.
• Strategic thinker: ability to develop and implement integrated content strategies that align with business objectives and enhance the consumer journey.
• Creative mindset: a forward-thinking attitude with a knack for proposing innovative content formats and ideas that challenge conventional approaches.
• Content production expertise: demonstrated experience managing the content creation process from concept to execution, including writing, editing, and production.
• Project management skills: strong organizational skills with the ability to manage multiple projects and stakeholders simultaneously while adhering to timelines and budgets.
• Collaboration and leadership: excellent interpersonal skills, with experience leading small teams and fostering a collaborative work environment.
• Attention to detail: meticulous about content quality, file organization, and processes to deliver flawless executions.
• Positive, solution-oriented attitude: a proactive, can-do mindset, ready to take on challenges and find creative solutions to keep projects moving forward.