Job Description: Director of Growth Consumer Marketing

Thank you for your interest in coming to work at Fortune. If most but not all of this description is a good fit, we still encourage you to apply.

 
The big picture:

• Our basic task is simple: turn casual readers into habituated ones who pay and stay. You’ll play an integral part in this.

• We’re expanding the scope of our subscription growth efforts, which means you’ll be building from the ground-up more than optimizing.

• Above all, our work is mission-driven. It must reflect the integrity of our journalism and be oriented toward the needs of our readers

Where this role sits:

• You’ll report to our Vice President of Consumer Marketing

• You’ll be part of our cross-functional Growth team, working with colleagues from Product, Business Intelligence, the Newsroom, and beyond

• You’ll be the DRI for two of the team’s objectives: converting more of our existing readers, and reducing subscriber churn

 
Your remit:

• Lead the Growth team to deliver on acquisition and retention OKRs

• Implement standards and best practices for subscriber acquisition and retention across marketing and product surfaces, like e-mail and the paywall

• Oversee efforts to reduce active churn by driving product adoption and mitigating risk at key lifecycle moments

• Create a culture of hypothesis testing and rigorous measurement

Things that will lead to success in this role:

Values:

• You pride yourself on your emotional intelligence

• You care about excellence and are self-motivated

• You’re passionate about the importance of independent journalism

Knowledge:

• You’re fluent in the operations and economics of digital subscriptions

• You’ve worked at the intersection of  Marketing and Product

• You’re above-average when it comes to tech, use AI and know basic HTML

Ways of working:

• You like building things, and driving organizational change

• You think transparency is an asset and default to creating visibility

• You think strategically about how to set people and projects up for success

Experience

• 6+ years of related experience in marketing, or product management

• You understand product and marketing development lifecycles 

• You have direct people management experience

Total Compensation:

$100,000 - $150,000

About Fortune:

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency. 

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion. 

FORTUNE Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business.  With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow.  With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better.  Our values inform our mission.  We believe that business can be a powerful platform for good, and we are committed to holding it to that standard. boards.greenhouse.io

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