Full-Time

Media Supervisor

Digital Activation

Posted on 10/17/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global marketing and communications services provider

No salary listed

Junior, Mid

Chicago, IL, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
  • 2-3 years of prior digital advertising experience in a client services capacity with hands-on knowledge of paid media activation as well as a passion for data-driven insights, and strategic application
  • Experience or strong desire to learn about audience behaviors and how to apply data-driven behavioral learnings to activation strategies
  • Basic understanding of how DSPs, CDPs, 3rd Party data, pixels and Ad Servers come together in a media environment
  • Familiarity with customer acquisition goals and optimizing to CPA, CTR, CPSV, Completion Rate, etc.
  • Experience delivering accurate and insightful performance reporting, and applying critical thinking and data-driven insights to problem solve
  • Ability to manage multiple, competing priorities simultaneously
  • History of effectively managing clients and successfully working with internal teams to complete tasks and projects
  • Strong analytical skills, technical know-how, and strategic thinking
  • Exhibit strong project management, storytelling, and communication skills
  • Strong written and verbal communicator, attention to detail, very organized, and the ability to follow projects through to completion
  • Ability to communicate technical concepts to a non-technical audience
  • Ability to work in an extremely fast environment with purpose, accuracy, and dependability
  • Proficiency in Microsoft Office solutions
Responsibilities
  • Build, activate, monitor and report out on custom audiences leveraging 1P, 2P, and 3P data
  • Manage and track all audiences being executed across all digital channels
  • Assist Associate Director and Director in creating paid media campaign audience strategies and recommendations, presenting to media clients using an informed approach
  • Collaborate with Strategy and Investment teams to inform on strategic audience approaches, optimizations, performance and activation
  • Work in external data tools and research platforms to bring clients new audience opportunities and POVs (ex: Epsilon PeopleCloud, MRI)
  • Define new ways of working to inform creative, messaging, media, and analytics workflows through the lens of audience strategy
  • Develop and maintain audience processes, deployments, taxonomy, and governance structures both internally and with the clients
  • Pull overlap analysis reports and work with managers to provide recommendations for client business challenges as well as undetected revenue and growth opportunities
  • Attend training sessions with various vendors and inquire about data and platform capabilities
  • Assist in the development of client-facing materials, including data presentations and audience insight reports
  • Co-lead and present monthly audience performance reports to clients and internal channel directors
  • Manage weekly status documents for both internal and external client teams
  • Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance

Publicis Groupe specializes in marketing, communications, and digital transformation, serving a wide array of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creativity to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Size

10,001+

Company Stage

IPO

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • BR Media acquisition enhances data-driven audience strategies and campaign impact.
  • Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
  • Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.

What critics are saying

  • Increased competition in influencer marketing from firms like WPP and Omnicom.
  • Potential challenges in integrating BR Media's operations with Publicis' global structure.
  • Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.

What makes Publicis Groupe unique

  • Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
  • Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
  • Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.

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