Full-Time
Brown-Forman Specialist
Strong On Premise
Updated on 9/10/2026
Johnson Brothers
Wine, beer, and spirits distribution
No salary listed
New Bern, NC, USA + 5 more
More locations: Hickory, NC, USA | Raleigh, NC, USA | Greenville, NC, USA | Greensboro, NC, USA | Wilmington, NC, USA
In Person
Statewide role requiring extensive drive time and reliable transportation.
Bachelor's
Category
 Sales & Account Management (1) |
|---|
Required Skills
Sales
Point of Sale (POS)
Marketing
Requirements
- A college degree is preferred, with marketing or business experience preferred.
- A clean driving record is required.
- Two to three years of industry experience and a passion for the spirits industry are required; extensive premium whiskey category knowledge is a plus.
- Fluency in English is required.
- General computer knowledge and the ability to work with different programs on an iPad are required.
- Excellent communication and presentation skills, along with training and media handling skills, are required.
- Confidence working in on-premise environments ranging from high-end hotels to dive bars is required.
- An in-depth understanding of the target consumer, spirit brand priorities, and the three-tiered system of selling is required.
- The ability to sell to and interact with diverse groups of people is required.
- The ability to work non-traditional hours, including holidays, nights, and weekends, is required.
- Extensive drive time within the respective market is required, so reliable transportation is required.
- The ability to lift more than 20 pounds at one time is required.
Responsibilities
- Drive sales volume and brand visibility for Brown-Forman brands through local activation of national brand platforms.
- Manage sales and target accounts, provide brand and category training, and execute creative brand experiences in on-premise and non-traditional venues.
- Interact with local distributor brokers to facilitate target account programs and support strategic sales growth and consumer engagement.
- Communicate effectively with appropriate parties and managers using oral, written, and other appropriate communication methods.
- Collaborate with the local team to set expectations, monitor delegated activities, and provide recognition for results.
- Understand and communicate Brown-Forman brand positioning through program events in the respective market.
- Create, cultivate, and manage relationships with multicultural consumers and trade contacts according to brand priorities and target-market demographics.
- Understand and comply with legal and digital compliance standards.
- Grow Brown-Forman's share of NABCA TDS within the targeted account universe.
- Understand the history and brand-related facts for the promotable brand or brand portfolio.
- Work with Brown-Forman field sales teams, local distributor representatives, and key account contacts to manage and execute promotional brand objectives.
- Execute on-premise promotions, activations, special events, and Brown-Forman programs.
- Schedule promotions and events at target accounts with Brown-Forman, distributor management, and sales representatives.
- Provide timely qualitative and quantitative feedback on activation and event effectiveness.
- Manage sales for approximately 50 on- and off-premise target accounts in the assigned market.
- Ensure proper brand positioning and messaging in the target market's e-premise sphere.
- Identify opportunities and lead creative planning and execution of brand activations in digital and in-home consumer spaces.
- Integrate multicultural accounts into the target account list according to demographics, brand priorities, and target consumer profiles.
- Help create an effective target account universe that drives share gains in top revenue-producing accounts within the state.
- Develop creative consumer-facing activation plans with Field Marketing Managers to bring national brand platforms to life in target-market accounts.
- Manage the planning and promotion of consumer-facing events in partnership with target accounts.
- Use activations to increase brand distribution, menu features and placements, and case displays in target accounts.
- Communicate market activities to management and the Brown-Forman contact, highlighting volume and visibility gains.
- Coordinate merchandise and point-of-sale delivery for national brand platforms in key accounts.
- Work with distributors to communicate brand expectations and ensure appropriate consumer and general-market trade engagement.
- Build long-term brand presence and relationships with hospitality professionals in target accounts.
- Manage the strategic activation budget by aligning expenses with outputs and brand guidelines.
- Manage return on investment for spending and develop solutions to increase budget effectiveness.
- Manage target-account point-of-sale orders, delivery, and implementation for target brands.
- Track personal expense reports and market-activity trackers.
Desired Qualifications
- Extensive premium whiskey category knowledge.
- A college degree.
- Marketing or business experience.
Johnson Brothers is a family-owned distributor of wine, beer, and spirits. It represents beverage suppliers and moves their brands through regulated wholesale networks to retailers, restaurants, bars, and other licensed customers. Regional operations combine supplier relationships, portfolio management, sales, warehousing, transportation, and merchandising. Its teams manage local market execution while shared systems support compliance, inventory, finance, technology, and human resources. Roles span sales, delivery, warehouse operations, brand management, category work, customer service, and corporate functions.
Company Size
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Company Stage
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Total Funding
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Headquarters
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Founded
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