Full-Time

Senior Partner Marketing Manager

Confirmed live in the last 24 hours

Fivetran

Fivetran

1,001-5,000 employees

Automated data movement and management platform

Data & Analytics
Enterprise Software
Cybersecurity

Compensation Overview

$158.4k - $198kAnnually

Senior

Oakland, CA, USA

Full-time position based out of Oakland, CA office.

Category
General Marketing
Growth & Marketing
Requirements
  • Partner Marketing Experience: Proven track record of developing and collaboratively executing successful partner marketing programs, preferably with channel partners.
  • Content Creation Familiarity: Understanding of channel partner marketing needs and the ability to tailor messaging and content accordingly.
  • Self-Starter: While no longer a startup, Fivetran maintains the startup spirit and the ability to adapt to a fast-paced, dynamic environment and take initiative and ownership are critical for success.
  • Strong Communication and Interpersonal Skills: Excellent verbal and written communication skills, including the ability to communicate effectively with diverse audiences.
  • Strong Prioritization Skills: Ability to balance multiple initiatives and make strategic decisions.
Responsibilities
  • Develop and execute comprehensive channel partner marketing strategies for channel partners.
  • Define bill of materials (BOM) for partners related to Fivetran GTM launches and campaigns and deliver BOM by repurposing foundational materials from PMM, content marketing, and demand generation.
  • Ensure joint materials for every stage of the funnel are available for partners to leverage in their own efforts with their customers.
  • Work with the Partner Programs team to upload materials into the Fivetran Partner Portal for partners to leverage.
  • Collaborate with Fivetran Partner Development Managers and Partner Area Managers (as needed) to bring bespoke partner solutions to market, with Fivetran launches and campaigns in mind.
  • Evolve channel marketing communications strategy, inclusive of monthly newsletters, and work with the Partner Programs team to ensure alignment.
  • Build and maintain strong relationships with marketing teams within key partners, understanding how Fivetran’s business goals overlap with theirs, and identifying opportunities for collaboration.
  • Collaborate and communicate effectively with external partners as well internal cross-functional teams (i.e. alliances, product marketing, field marketing, demand generation) to effectively develop and execute joint go-to-market plans.
  • Track and measure partner marketing performance, providing insights and implementing changes to optimize programs.
  • Stay up-to-date on industry trends, competitor activities, and partner landscape to identify new opportunities.

Fivetran offers an automated platform for data movement that helps businesses manage their data efficiently through a process called ELT (Extract, Load, Transform). It provides over 400 pre-built, no-code connectors to easily link various data sources and automatically handles updates, data normalization, and schema drift. Fivetran prioritizes security with features that ensure compliance with data protection regulations like GDPR and HIPAA. The company aims to streamline data management, allowing organizations to focus on leveraging their data effectively.

Company Stage

Debt Financing

Total Funding

$707.7M

Headquarters

Oakland, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for hybrid cloud solutions aligns with Fivetran's hybrid deployment launch.
  • The rise of AI-driven analytics boosts demand for Fivetran's extensive connector offerings.
  • Emphasis on data governance presents opportunities for Fivetran's security features and certifications.

What critics are saying

  • Emerging competitors like Atlan could threaten Fivetran's market share.
  • Rapid expansion of connectors may lead to quality control challenges.
  • Reliance on major cloud partners poses risks if they develop competing solutions.

What makes Fivetran unique

  • Fivetran offers over 500 pre-built, no-code connectors for seamless data integration.
  • The platform automates ELT processes, freeing data engineers for strategic projects.
  • Fivetran's hybrid deployment allows pipeline operations in any environment, enhancing flexibility.

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Benefits

Health Insurance

Unlimited Paid Time Off

Stock Options

Professional Development Budget

Phone/Internet Stipend

Mental Health Support