About Cleo

At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That’s the future we’re creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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The Role

We are looking for a Senior Product Manager to own Cleo’s pricing strategy, focusing on optimising user lifetime value (LTV) through tailored pricing, effective incentives, and scalable subscription models. This role will drive the development and implementation of pricing and discounting strategies to support Cleo’s growth objectives and user value delivery.

You will work across three main areas:

• Incentives Management: Defining and testing incentive frameworks to drive user acquisition, retention, and monetisation.

• Pricing Optimisation: Crafting dynamic pricing models tailored to user segments based on dimensions.

• Tooling and Infrastructure: Building scalable pricing tools and systems to enable ongoing optimisation and alignment with Cleo’s strategic goals.

Key Responsibilities

• Define and implement pricing strategies for diverse user segments, balancing freemium and subscription models to optimise value delivery and capture.

• Develop and test incentive structures that maximise user lifetime value and drive meaningful impact.

• Conduct hypothesis-driven experiments to identify optimal pricing and discounting models.

• Build and scale pricing tools for broader organisational use, transitioning from scrappy testing to a systematic approach.

• Collaborate with commercial, engineering, and analytics teams to align on revenue strategies and pricing guardrails.

• Work closely with teams launching new products to integrate pricing strategies alongside product-market fit.

• Ensure smooth integration of pricing initiatives into the broader user experience and subscription ecosystem.

• Develop scalable infrastructure for pricing and incentives to support Cleo’s growth trajectory.

• Proven experience in pricing strategy, ideally within subscription-based products.

• Strong background in growth and activation frameworks, with a focus on dynamic segmentation and user lifecycle monetisation.

• Track record of leading cross-company initiatives, demonstrating excellent communication and collaboration skills.

Skills:

• Highly analytical with the ability to synthesise insights from data to drive decisions.
• Strong systems thinker, adept at balancing short-term experiments with long-term scalability.
• Comfortable working in fast-paced, high-growth environments, with a focus on delivering outcomes.

How long will the process take?

We aim to move as fast as possible. Usually 2-3 weeks is enough time for us all to get to know each other.

• Step 1: Call with a member of our Talent Team to find out more about your experience and why you want to work at Cleo
• Step 2: 45-60 minutes interview with our Head of Growth Product
• Step 3: Live product sense interview, to be presented to two members of our Product and Growth teams
• Step 4: 45 minutes each with two cross-functional peers from Engineering, Design, Data Science, Commercial or Analytics

 

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ This role is level PM3/4 (paying between £80,500 to £102,500 + equity)
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. 
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We’ll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme 
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.