Full-Time

Director – Marketing and Growth

Confirmed live in the last 24 hours

Axios

Axios

501-1,000 employees

Local news and information provider

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$105k - $120kAnnually

Senior, Expert

Remote in USA

Remote-optional job; salary range considers all possible locations within the United States.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis

You match the following Axios's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years of experience in marketing or related fields, with a focus on subscriptions, newsletters, or membership growth.
  • Expertise in cross-channel marketing, including email, paid media, and partnerships.
  • Strong analytical skills and proficiency in audience segmentation and data-driven decision-making.
  • A proactive, creative approach to problem-solving and campaign optimization.
  • Familiarity with tools like marketing automation platforms, CRM systems, and analytics software.
  • Experience leading teams and working collaboratively across departments.
Responsibilities
  • Develop and implement comprehensive growth marketing strategies aligned with business objectives and audience needs.
  • Identify opportunities and drive implementation for growth in subscriber acquisition, retention, and lifetime value through innovative, data-driven marketing approaches.
  • Lead end-to-end creation and execution of marketing campaigns across email, paid media, partnerships, and organic channels.
  • Oversee creative development in collaboration with the Brand Creative team to ensure messaging consistency and impact.
  • Launch and promote new newsletters, ensuring alignment with Axios’ broader audience and business goals.
  • Leverage and elevate first-party data initiatives to inform campaign strategies and personalization efforts, creating highly targeted marketing programs.
  • Oversee paid media (social, SEM, OOH) roadmap for lead generation, product awareness, and content marketing, owning the budget and elevating reporting.
  • Oversee email and lifecycle marketing, from onboarding to win-back and retention campaigns, ensuring continuous funnel optimization and improving user experience.
  • Lead the development of an always-on email testing program to improve engagement and maximize ROI.
  • Drive churn reduction initiatives and improve lifetime value through subscriber lifecycle marketing.
  • Lead registration wall strategy, testing plan, and vendor relationship.
  • Build and nurture strategic marketing partnerships to expand audience reach and strengthen brand alignment.
  • Identify co-marketing opportunities with external organizations to drive lead generation and subscriptions.
  • Partner with Audience and Data Insights teams to measure campaign performance, analyze trends, develop key performance metrics, and communicate progress.
  • Monitor and analyze marketing campaign performance, providing actionable insights to senior leadership.
  • Continuously refine strategies based on performance data and audience feedback, ensuring marketing initiatives meet business goals.
  • Manage and mentor a team of marketing and media professionals, fostering a collaborative and high-performance culture.
  • Work cross-functionally with editorial, product, and finance teams to integrate marketing efforts with broader organizational priorities.
  • Stay ahead of industry trends, emerging technologies, and audience behavior shifts to bring fresh ideas to marketing strategies.
  • Drive creative thinking and innovation to differentiate Axios’s products in the market.

Axios Charlotte delivers news and information specifically for the Charlotte, North Carolina community. It covers a variety of topics such as careers, real estate, travel, startups, food and drink, philanthropy, and family-related issues, catering to local residents who want to stay informed about their city. The company creates engaging content to attract a loyal readership and primarily generates revenue through advertising and sponsored content, partnering with local businesses to offer targeted advertising opportunities. Axios Charlotte's daily newsletter, which has over 107,000 subscribers, features curated news stories and events, making it an effective platform for advertisers. By focusing on the local market, Axios Charlotte provides in-depth coverage that is particularly relevant to its audience, distinguishing itself from competitors who may cover broader topics. The goal of Axios Charlotte is to keep the community informed and connected through high-quality local news.

Company Stage

Series C

Total Funding

$55.4M

Headquarters

Arlington, Virginia

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into new cities leverages Axios' strong brand reputation.
  • Partnership with OpenAI enhances content creation with cutting-edge AI tools.
  • Growing newsletter trend boosts Axios' subscriber base and advertising revenue.

What critics are saying

  • Expansion may face backlash from local communities feeling overshadowed.
  • Reliance on AI tools could compromise journalistic integrity and trust.
  • Increased competition in local news markets challenges Axios' growth.

What makes Axios unique

  • Axios delivers news with smart brevity, focusing on efficiency and shareability.
  • The company offers a unique mix of media, tech, business, and political coverage.
  • Axios Charlotte provides hyper-local news, engaging the Charlotte community effectively.

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Benefits

Competitive salary

Health insurance (100% paid for individuals, 75% for families)

Primary caregiver 12-week paid leave

401(k)

Generous vacation policy, plus company holidays

Company equity

Commuter and cell phone benefit

A commitment to an open, inclusive, and diverse work culture

Annual learning and development stipend