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Full-Time

Senior Affiliate Marketing Manager

Posted on 9/5/2024

Webflow

Webflow

1,001-5,000 employees

Visual website design and development platform

Consumer Software
Enterprise Software

Compensation Overview

$129k - $203.5kAnnually

Senior

Remote in USA + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5-7 years of professional experience in marketing, partnerships, or similar field
  • Have experience managing, optimizing, and launching growth marketing campaigns, acquiring customers using CPC, CPA, or CPL models.
  • Are familiar with data analysis and basic experimentation techniques, with proficiency in tools such as Google Sheets and Tableau.
  • Have experience evaluating and testing creative and messaging, understanding what drives user action.
  • Are PLG-savvy, able to grasp business models, customer journeys, and conversion pathways.
  • Can develop strong internal and external relationships, with a focus on effective collaboration and communication.
  • Have strong attention to detail and organization with the ability to manage complex projects.
Responsibilities
  • Develop a strategy for igniting sustained, efficient growth from our affiliate program, building on historical learnings and industry trends.
  • Manage the execution of affiliate marketing, including offer creation, affiliate relations, fraud mitigation, and financial stewardship.
  • Develop a testing plan to drive incremental revenue, backed by foundational opportunity sizing modeling and analysis techniques.
  • Evaluate program LTV, ROI, and incrementality, collaborating with Finance partners.
  • Provide program recaps, insights, and forward-looking strategies to marketing leadership.
  • Collaborate with internal teams to create scaled processes that drive operational efficiencies.
  • Collaborate with partnerships marketing team to optimize partner growth initiatives and test promotional strategies.

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans and additional services like hosting and a marketplace for templates. This ease of use and comprehensive features set Webflow apart from traditional web development tools like WordPress. The goal of Webflow is to democratize web design, allowing anyone to create professional websites regardless of their coding abilities.

Company Stage

Series C

Total Funding

$333.5M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

12%

1 year growth

24%

2 year growth

56%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Linda Tong as CEO and the addition of Craig Mestel as CFO signal strong leadership and strategic direction for future growth.
  • Strategic investments and acquisitions, such as the investment in LottieFiles and the acquisition of Intellimize, enhance Webflow's product offerings and market reach.
  • Webflow's expansion into global markets, including the Philippines, indicates a commitment to growing its user base and tapping into new talent pools.

What critics are saying

  • The competitive landscape of no-code platforms is rapidly evolving, requiring Webflow to continuously innovate to maintain its market position.
  • Integrating new acquisitions like Intellimize could present challenges in aligning product features and company cultures.

What makes Webflow unique

  • Webflow's no-code platform democratizes web design, making it accessible to non-technical users, unlike traditional web development tools that require coding skills.
  • The subscription-based model, combined with hosting services and a marketplace for templates, provides multiple revenue streams, ensuring financial stability and continuous growth.
  • Webflow's recent acquisition of Intellimize positions it as an integrated Website Experience Platform, expanding its capabilities beyond visual development.

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

INACTIVE