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Full-Time

Provider Marketing Operations Manager

Posted on 9/23/2024

Grow Therapy

Grow Therapy

1,001-5,000 employees

Online platform for booking therapy sessions

Consumer Software
Healthcare

Compensation Overview

$110k - $140kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Marketing
Requirements
  • 7+ years in marketing with at least 2 years at a well known tech company
  • Experience at a pre Series C startup
  • Highly proficient in Hubspot Marketing Hub
  • Have used data to create highly relevant and personalized sales collateral
  • Are highly analytical
  • Extensive experience in email marketing and creative asset development
  • High attention to detail
  • Have experience building copy and writing comms
Responsibilities
  • Increase Meetings Booked and Provider Signs by executing on marketing campaigns to Closed Lost providers and running our Referrals Program
  • Monitor and report on key performance indicators (KPIs) that positively influence provider behavior throughout the marketing cycle. This includes tracking and analyzing metrics related to engagement, evaluation, purchase, onboarding, and retention.
  • Build sales email templates, marketing emails, sales assets
  • Ensure a consistent “voice” aligned with our brand
  • A/B test multiple variants and present findings options to leadership
  • Align our communications across multiple teams and channels
  • Work to identify areas of opportunity and improvement in the Provider’s Journey

Grow Therapy operates an online platform that connects clients with therapists, making it easier for individuals to find and book mental health services. The platform allows users to schedule appointments quickly, often within two days, which addresses the common issue of long waiting times in the mental health sector. Grow Therapy also simplifies the process of using insurance for therapy sessions, helping clients navigate what can be a complicated system. The company generates revenue by charging a commission or service fee for each booking made through its platform. Unlike many competitors, Grow Therapy focuses on speed, convenience, and a wide acceptance of various insurance providers, including major companies like Blue Cross Blue Shield and UnitedHealthcare. The goal of Grow Therapy is to provide accessible mental health resources and support to individuals across multiple states.

Company Stage

Series C

Total Funding

$179.3M

Headquarters

New York City, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

24%

1 year growth

47%

2 year growth

324%
Simplify Jobs

Simplify's Take

What believers are saying

  • The company's rapid expansion and significant funding rounds, including a $88M Series C, indicate robust financial health and growth prospects.
  • Grow Therapy's comprehensive platform, which includes medication options and measurement-informed care, enhances its value proposition as a one-stop mental health resource.
  • Recognition in LinkedIn's Top Startups List for 2023 highlights its strong reputation and attractiveness as an employer.

What critics are saying

  • The competitive landscape in digital mental health is intense, requiring continuous innovation to maintain a competitive edge.
  • Dependence on insurance providers means that any changes in insurance policies or coverage could impact the company's revenue model.

What makes Grow Therapy unique

  • Grow Therapy's promise of therapist availability within two days sets it apart in a sector plagued by long waiting times.
  • The platform's seamless integration with a wide range of insurance providers simplifies the often complex process of using insurance for mental health services.
  • Grow Therapy's recent $88M Series C funding round and partnerships with high-profile investors and celebrities underscore its strong market position and growth potential.
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