Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we’re looking for:
As part of the Data Enablement team, the Senior Analytics Specialist is a technical role that will architect and develop solutions and services for VML Data’s Tier one clients enabling them to make informed data driven decisions around strategy and analytics development.
The focus of this position is to use your advanced business and technical experience of MARTECH technologies (Tag & Consent management systems, Data layers, Customer data platforms, etc.) to guide our clients with implementations, integrations, and provide insights into their digital properties. This position has high levels of interaction with our clients, their technical teams, agencies, and partners to deliver world class solutions.
The position is for individuals who are self-motivated, entrepreneurial and can hit the ground running due to their advanced knowledge. The purpose of this position is to customize and provide solutions to our clients’ exact business requirements enabling them to answer business questions in a timely, accurate and confident way.
What you’ll be doing:
- Managing enterprise-level implementation of web analytics tools which can include business requirements gathering, implementations, integrations, custom JavaScript coding and advanced
- Define and implement best practice solutions and system architecture for analytics technologies that supports the client’s enterprise-wide business needs and key performance indicators.
- Ability to think critically and make actionable recommendations to clients based on the business data needs: analyse scenarios, interpret requirements, and recommend actions to optimize marketing technology infrastructure, setup, and capabilities.
- Support day-to-day management of client’s analytics systems to ensure tracking and reporting is functioning optimally, creating, and maintaining key reports, dashboards and analysis and work with client’s internal teams to enhance as needed.
- Guide and promote web and opp technology and the use of web and opp as business channels, as well as articulate the benefits of an optimized analytics solution to all levels of the client’s
- Create and deliver training on analytics and data
- Data visualisation design, development and implementation of dashboards and custom reporting
- Provide ad-hoc insights to clients regarding both internal data and industry trends and news
- Provide internal team knowledge sharing to grow data visualisation and insights analysis
- Keep up to date with technology roadmaps, enhancements and evolution
- Educate VML Data Business Development and Account teams on the use of Adobe Digital Marketing Suite to enable growth of their client
- Heavy interaction and support on the phone with client employees all the way up to the senior management level of VML Data clients.
What you’ll need:
- Minimum 5 years’ experience in digital analytics and digital marketing
- Strong Client facing skills - responsive, results driven and dedicated to customer support
- Strong attention to detail, excellent organization skills, and ability to work independently and manage multiple projects/ responsibilities and small teams.
- Exposure to enterprise level clients and understanding of complex digital ecosystems and best practices
- In-depth knowledge of various business verticals, their business models and online marketing strategies
- Strong knowledge and experience in the following areas (but not limited to):
- Analytics Tools: Google Analytics/GA4/Adobe Analytics
- Tag Management Systems: GTM, Adobe Launch, Tealium
- Analytics deployments for Web and App platforms
- DataLayers: functionality, definition, implementation
- Visual Analytics Platforms: Google Data Studio, Tableau, PowerBI
- Testing and Optimisation: Adobe Target, Optimize
- Google BigQuery
- CDP: Adobe Experience Platform / Tealium AudienceStream / Segment
- HTML, CSS, JavaScript
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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