Full-Time

Principal Product Manager

Growth

Updated on 9/12/2026

Adobe

Adobe

10,001+ employees

Creative image editing and design software

Compensation Overview

$194.8k - $282.1k/yr

+ Annual Incentive Plan + New-hire equity award

San Jose, CA, USA

In Person

Category
Product (1)
Required Skills
LLM
Data Science
Product Management
A/B Testing

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Requirements
  • At least 6 years of product management experience with a growth focus, including direct ownership of acquisition, activation, or monetization for a freemium or subscription product.
  • A track record of running structured growth experiments, including A/B testing and funnel analysis, and converting results into shipped product decisions.
  • Strong analytical abilities and comfort partnering directly with data science to define metrics and build measurement from the ground up.
  • Experience with monetization, pricing, or packaging strategy, ideally including usage-based or credit-based models.
  • Strong cross-functional collaboration skills across data science, engineering, design, and marketing.
  • Familiarity with the professional design-tools competitive landscape is a strong plus.
Responsibilities
  • Own the product's growth strategy end to end across acquisition, activation, retention, and monetization, from private beta through general availability.
  • Build the growth measurement and experimentation foundation by instrumenting the funnel, defining metrics, and establishing an experimentation practice with data science.
  • Work with product marketing to define and drive the monetization strategy in partnership with the platform's product team.
  • Run growth experiments from hypothesis through analysis and shipped change, balancing major bets with quick wins that reduce everyday friction.
  • Use audience segmentation, competitive studies, and beta-user profiling to ground growth prioritization, and commission new research to address gaps.
  • Partner with engineering, design, and marketing to ship growth work and track adjacent creative and design tools to maintain differentiation.
  • Extend the growth strategy and measurement discipline to a second product and the broader portfolio as scope expands.
Desired Qualifications
  • Experience monetizing generative artificial intelligence features or credit-based packaging.
  • Experience taking a product from private beta to general availability.
  • Prior experience in a large creative-software or design-tools ecosystem.

Photoshop is a leading image editing program used by professionals and hobbyists to edit, retouch, and composite digital photos and graphics. It works with a layered editing model that applies changes non-destructively, with tools for color, selections, masks, filters, drawing, and retouching, plus support for many file formats and AI-powered features in Creative Cloud. It differs from competitors through broad adoption, a large ecosystem of plug-ins and tutorials, and integrated cloud services that support professional workflows. Its goal is to provide reliable, powerful tools that help creators transform images and stay at the center of digital imaging through ongoing development and cloud-based collaboration.

Company Size

10,001+

Company Stage

IPO

Headquarters

San Jose, California

Founded

1994

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Simplify's Take

What believers are saying

  • Adobe reported $6.62 billion Q2 FY2026 revenue on June 11, 2026.
  • Firefly AI Assistant entered public beta April 27, 2026, widening freemium conversion.
  • Adobe raised FY2026 revenue guidance to $26.50 billion-$26.60 billion after AI-driven demand.

What critics are saying

  • Shantanu Narayen exits after a successor names, and Dan Durn left June 2026.
  • Foundry Visionmongers sued Adobe on March 12, 2026, over Firefly Foundry trademark use.
  • FTC, DOJ, and author copyright suits attack Firefly’s commercial-safe moat and pricing power.

What makes Adobe unique

  • Photoshop, Premiere, Lightroom, Express, and Illustrator now share Firefly AI Assistant workflows.
  • Adobe’s Firefly roster includes 30-plus models plus commercially safe, IP-indemnified Adobe models.
  • Creative Cloud subscriptions embed Adobe across creator, marketer, and enterprise workflows.

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Benefits

Company Equity

401(k) Company Match

Company News

Yahoo Finance
Sep 7th, 2026
Morgan Stanley raises Oracle target to $210, sees 32% upside vs Adobe's 10% downside

Morgan Stanley has set contrasting outlooks for Oracle and Adobe ahead of their earnings releases. The bank raised Oracle's price target to $210, implying 32% upside, citing expected cloud revenue growth near the high end of management's 58% to 64% projection, driven by new AI workload capacity. Wall Street estimates Oracle's quarterly revenue will grow approximately 28% to $19.13 billion. Adobe faces different challenges, with Morgan Stanley maintaining an Underweight rating and a $240 target, suggesting 10% downside. Investors are concerned about Adobe's growth strategy under new CEO Anil Chakravarthy, who succeeds Shantanu Narayen on 1 December. Oracle must demonstrate its AI infrastructure investments are driving cloud sales, whilst Adobe needs to reassure markets about maintaining growth through the leadership transition.

Yahoo Finance
Sep 7th, 2026
Adobe stock down 24% in 2026 amid AI concerns, but trading at discounted 15x earnings multiple

Adobe shares have fallen 24% year-to-date amid concerns that AI chatbots threaten demand for its image-editing software like Photoshop. However, the stock has recently rallied as the company continues performing well. Adobe now trades at 15 times trailing earnings and 10 times forward earnings, well below the S&P 500 average of 24 times trailing and 21 times forward earnings. Revenue grew 11% in its most recent quarter ending 29 May, excluding foreign exchange effects. Whilst AI poses risks to Adobe's traditional business model, the company has been integrating AI features into its products. Analysts suggest the current valuation provides a margin of safety, with shares potentially reaching $300 by year-end despite ongoing AI-related headwinds.

Yahoo Finance
Sep 7th, 2026
BofA backs Oracle with 51% upside over Adobe as AI demand drives contrasting growth paths

Bank of America has set sharply divergent ratings for Adobe and Oracle ahead of their September 10 earnings reports. Analyst Tal Liani maintained a Buy rating on Oracle with a $240 target, implying 51% upside, while rating Adobe as Sell with a $220 target, suggesting 17% downside. The contrast centres on AI monetisation. Adobe's AI-first annual recurring revenue exceeded $500 million but remains below 2% of total ARR. BofA views Adobe's AI strategy as largely defensive, improving retention without generating substantial new revenue. Oracle presents a more aggressive profile. BofA expects infrastructure-as-a-service revenue to jump 116% as one gigawatt of data-centre capacity comes online. Oracle carries a $638 billion backlog but faces capital spending of $92.5 billion for the fiscal year. Wall Street consensus supports the split, with Adobe rated Hold and Oracle rated Strong Buy.

Bloomberg
Sep 3rd, 2026
Adobe names Anil Chakravarthy as CEO to succeed Shantanu Narayen

Adobe has appointed Anil Chakravarthy as its new chief executive officer, succeeding Shantanu Narayen. Chakravarthy previously served as president of Adobe's customer experience business. The leadership transition marks a significant change for the software company. No further details about the timing or circumstances of the succession were provided in the announcement.

TechCrunch
Sep 2nd, 2026
Adobe acquires Indian marketing intelligence startup Rilo for team and tech

Adobe has acquired Rilo, an India-based marketing intelligence startup, in a deal involving licensing and team acquisition. The companies did not disclose financial terms. Founded in 2025 by IIT graduates Georgi Boby and Dhruv Jaglan, Rilo raised $1 million from investors including PeakXV, DeVC, and Day Zero Ventures at a $10 million valuation. Adobe will integrate some of Rilo's intellectual property along with its six-member team. Rilo focused on automating marketing workflows, allowing go-to-market teams to create custom workflows for competitor intelligence, content repurposing, and sales call analysis. The startup will shut down post-acquisition. This marks Adobe's second Indian acquisition after purchasing video platform Rephrase.ai in 2023. Last year, Adobe also acquired SEO company Semrush for $1.9 billion.