Brand Director

About The Company:

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure, we believe in balancing individual flexibility and community connections.  It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.

So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to.  Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.

About This Role

Scribd is seeking a Brand Director to lead the end-to-end management of the brands in our portfolio - Scribd, SlideShare, Everand, and Fable - aligned to business needs. This role spans both incubation of new brands and stewardship of acquired or evolving ones. You’ll be responsible for defining brand identity, ethos, and storytelling, and translating these into long-term strategies that drive business growth.

This is a high-impact leadership role for someone who thrives at the intersection of strategy, creativity, and execution, and who has a deep understanding of what it takes to build meaningful, resonant brands in a fast-paced environment.

What You'll Do

• Drive brand awareness, engagement, and loyalty through integrated marketing initiatives, including earned media campaigns, PR, influencer marketing, and community activations.

• Define and evolve each brand’s positioning, tone of voice, and messaging architecture.

• Translate insights into action by partnering with research teams to gather customer, category, and cultural intelligence.

• Collaborate cross-functionally with growth, product marketing, lifecycle, editorial, and brand creative teams to ensure brand consistency across all touchpoints.

• Own and maintain brand guidelines, ensuring strong, unified brand presence across internal and external channels.

• Monitor brand performance metrics and adjust strategy to improve outcomes.

• Stay ahead of trends in culture, design, technology, and media to ensure brands remain distinctive and relevant.
  

Who You Are

• 12+ years of experience in brand strategy, marketing, or related roles, with at least 3 years of experience leading an integrated marketing team on the brand side.

• Proven track record of leading integrated brand campaigns, including social, comms, and PR, with measurable business impact.

• Strong leadership and cross-functional collaboration skills; able to influence without direct authority across various internal functions.

• Skilled at synthesizing insights into brand narratives and go-to-market strategies.

• Exceptional verbal and written communication skills; a natural storyteller.

• Comfortable operating in a fast-paced, dynamic environment with ambiguity.

• Deep interest in culture, media, and technology; naturally curious and culturally attuned.

• AI-powered marketing competency including understanding of how different LLMs are shaping the marketing landscape, comfort in use of AI-based based tools to run marketing programs, measure results, create content and build strategy.

• Content marketing excellence with experience managing multi-format content strategies and working with editorial teams

Preferred Qualifications

• Advanced degree in brand marketing, communications, or a related field.

• Experience in the tech, publishing or digital media industry. Working knowledge of driving marketing within a B2C subscription-based business.

• While we welcome agency experience, this does need to be combined with proven brand-side experience.

• Proficient user of marketing technology, analytics tools and the latest AI-based methodologies.

At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $142,000 [minimum salary in our lowest geographic market within California] to $221,500 [maximum salary in our highest geographic market within California].

In the United States, outside of California, the reasonably expected salary range is between $117,000 [minimum salary in our lowest US geographic market outside of California] to $210,500 [maximum salary in our highest US geographic market outside of California].

In Canada, the reasonably expected salary range is between $149,000 CAD[minimum salary in our lowest geographic market] to $197,000 CAD[maximum salary in our highest geographic market].

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Working at Scribd, inc.

Are you currently based in a location where Scribd is able to employ you?
Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States:

Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.

Canada:

Ottawa | Toronto | Vancouver

Mexico:

Mexico City

Benefits, Perks, and Wellbeing at Scribd

*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

• 12 weeks paid parental leave

• Short-term/long-term disability plans

• 401k/RSP matching

• Onboarding stipend for home office peripherals + accessories

• Learning & Development allowance

• Learning & Development programs

• Quarterly stipend for Wellness, WiFi, etc.

• Mental Health support & resources

• Free subscription to the Scribd Inc. suite of products

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Company-wide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays (+ winter break)

• Flexible Sick Time

• Volunteer Day

• Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

• Access to AI Tools:We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation.

Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing [email protected] about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.