Full-Time

Senior Demand Generation Specialist

Posted on 9/30/2024

OneTrust

OneTrust

1,001-5,000 employees

Data privacy and governance management platform

Data & Analytics
Enterprise Software
Cybersecurity

Compensation Overview

$86.3k - $129.4kAnnually

+ Bonus + Equity + Commission

Senior

Atlanta, GA, USA

Potential for flexible, hybrid, or in-office requirements.

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • 5+ years demand generation experience with strong campaign or integrated marketing background, preferred understanding of B2B SaaS technology
  • Experience owning end-to-end execution of multi-channel campaigns: ideating, building, monitoring, testing, optimizing, measuring, and communicating campaigns across multiple channels and cross-functional groups
  • Ability to analyze and comprehend data trends and forecasting + digital performance metrics, with specific experience in Salesforce dashboards and reporting, Adobe Analytics, and Marketo
  • Proficient understanding of paid channels (ppc, social, display), program and funnel applicability and contribution to KPIs
  • Ability to collaborate effectively across multiple internal teams to achieve campaign goals, including the responsibility of leading tactical meetings and facilitating cross-functional discussions
  • Strong presentation skills with experience presenting data-driven performance to executive team
  • A motivated and creative self-sufficient learner who can adapt and thrive in a fast-moving technology and regulatory environment
  • Effective time-management skills, with an ability to multi-task and manage multiple projects
Responsibilities
  • Own the development and execution of quarterly or semi-annual B2B demand generation campaigns that drive awareness for dedicated solutions, and create qualified demand for the OneTrust platform in collaboration with cross-functional Marketing, Sales, and Strategic stakeholders
  • Develop a thorough understanding of persona-driven campaign messaging to execute multiple multi-channel campaigns targeting various personas, industries and use cases
  • Lead and manage the holistic integrated campaign strategy and facilitate regular alignment with supporting teams
  • Curate compelling content that displays an implicit understanding of key messaging themes and target personas
  • Identify gaps and optimize the digital user journey within campaign plans
  • Produce compelling ad and email copy to increase qualified form conversions
  • Regularly implement A/B tests and iterate activities based on data-driven results
  • Understand audience behavior and product maturity to build effective nurture cadences
  • Grasp regional influence over global campaign tactics and be equipped to pivot based on regulatory impacts
  • Leverage field/customer feedback to optimize the lead funnel and deliver high quality leads that will convert to opportunities and revenue

OneTrust provides a platform that assists businesses in managing their data privacy, governance, risk, and compliance needs. The platform helps organizations visualize and control their data, addressing the challenge of 'data sprawl' by tracking what data they have, where it is stored, and how it is used. This is crucial for businesses to ensure they comply with various laws and regulations regarding data usage and customer privacy. OneTrust serves a wide range of clients, from small businesses to large enterprises, all of which need to handle data responsibly. The company operates on a subscription model, where clients pay a recurring fee based on their size and data management needs. OneTrust's goal is to empower businesses to use data ethically while maintaining compliance with legal standards.

Company Stage

N/A

Total Funding

$1.2B

Headquarters

Atlanta, Georgia

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

9%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • OneTrust's rapid growth, with expectations to surpass $500M in ARR and a customer base including 75% of the Fortune 100, indicates strong market demand and financial health.
  • The company's continuous platform enhancements, particularly in AI governance, position it as a leader in responsible data and AI use.
  • Recognition through awards and industry accolades boosts OneTrust's reputation and attractiveness as an employer.

What critics are saying

  • The competitive landscape in data privacy and governance is intense, requiring OneTrust to continuously innovate to maintain its edge.
  • Integration challenges from acquisitions like Redacted.ai could pose operational risks and affect platform stability.

What makes OneTrust unique

  • OneTrust's integrated platform uniquely combines data privacy, governance, risk, compliance, ethics, and ESG, offering a comprehensive solution that few competitors match.
  • The company's focus on 'data sprawl' management helps businesses visualize and control their data, a critical need in today's data-driven world.
  • OneTrust's strategic partnerships and acquisitions, such as with SafeGuard Privacy and Redacted.ai, enhance its platform's capabilities and market reach.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE