Director of Customer Marketing
Posted on 9/26/2023
INACTIVE
Mobile and online platform for charitable donations
Company Overview
Givelify is a leading company in the digital giving space, with a culture centered around harnessing technology to foster generosity and create a positive impact. Their competitive advantage lies in their user-friendly mobile giving app, which is the most downloaded in its category with an impressive 4.9 out of 5-star rating, demonstrating their commitment to technical excellence. As an industry leader, Givelify has facilitated over $4 billion in donations to 60,000 organizations, showcasing their significant role in advancing global generosity.
Consumer Software
Company Stage
N/A
Total Funding
N/A
Founded
2013
Headquarters
Indianapolis, Indiana
Growth & Insights
Headcount
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↑ 9%Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Customer Service
Data Analysis
Google Analytics
Marketing
Sales
Salesforce
Tableau
CategoriesNew
Growth & Marketing
Requirements
- Partner with the customer success team to develop and execute customer engagement and advocacy strategies relevant to customer segments
- Work with product teams to design and implement onboarding and growth programs that help donors give on a regular basis and organizations raise more funds, as well as communicate important updates about our platform
- Lead and manage customer engagement and communication programs such as ongoing nurture and lifecycle campaigns to maximize customer success on the platform
- Build high-touch marketing programs for high-value organizations and donors by partnering with our customer success team
- Build low-touch marketing programs that engage and educate a volume of smaller customers to use Givelify successfully
- Bachelor's degree in business or marketing, MBA strongly preferred
- This position requires extensive creative marketing and communication skills to engage and motivate customers
- 8+ years' experience as a leader in customer or product marketing
- Proficient in persona development, customer onboarding, and customer journey
- Experience building customer advocacy and community programs
- Excellent at connecting the dots between the psychology of consumer behavior, communication, and data
- Communicate well and use storytelling to break down complex topics into third-grade concepts
- Empathetic to customers and respectful of their spiritual beliefs, as well as their diverse perspectives on how they want to make the world better
- Strong collaboration and interpersonal skills to work with cross-functional teams
- Analytical skills to determine marketing effectiveness, and ROI and connect actions to impact
- Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales
- The ability to write compelling copy is a necessity
- Experience utilizing martech tools, A/B testing, data, and analytics to optimize growth is a must (i.e., Google Analytics, CleverTap, AppCues, Email Marketing, Tableau, etc.)
- Proven track record of performing well in a fast-paced environment and organizational skills to effectively manage multiple projects with tight deadlines
- Prioritizes deep knowledge and understanding of customer over competition (could care less about the competition)
- Certification in product or customer marketing
- Experience with both B2B and B2C customer marketing
- Combines a customer-centric, data-oriented mindset with creative/brand sensibilities
- Previous Communications, Customer Service, Customer Success, or Account Management experience
- Experience with Pardot and Salesforce
Responsibilities
- A customer marketing strategy that inspires more people to donate to the organizations they care about and helps organizations raise more funds
- Helping new donors and organizations find success with Givelify right away with onboarding programs that anticipate their wants and needs, deliver and delight them
- Increasing engagement, retention, and lifetime value of donors and organizations through cross-selling, upselling, and thought-leadership programs
- Getting more customers promoting Givelify with advocacy and community programs that bring them value