Director of Customer Marketing
Posted on 9/26/2023

51-200 employees

Mobile and online platform for charitable donations
Company Overview
Givelify is a leading company in the digital giving space, with a culture centered around harnessing technology to foster generosity and create a positive impact. Their competitive advantage lies in their user-friendly mobile giving app, which is the most downloaded in its category with an impressive 4.9 out of 5-star rating, demonstrating their commitment to technical excellence. As an industry leader, Givelify has facilitated over $4 billion in donations to 60,000 organizations, showcasing their significant role in advancing global generosity.
Consumer Software

Company Stage


Total Funding





Indianapolis, Indiana

Growth & Insights

6 month growth


1 year growth


2 year growth

Remote in USA
Experience Level
Desired Skills
Customer Service
Data Analysis
Google Analytics
Growth & Marketing
  • Partner with the customer success team to develop and execute customer engagement and advocacy strategies relevant to customer segments
  • Work with product teams to design and implement onboarding and growth programs that help donors give on a regular basis and organizations raise more funds, as well as communicate important updates about our platform
  • Lead and manage customer engagement and communication programs such as ongoing nurture and lifecycle campaigns to maximize customer success on the platform
  • Build high-touch marketing programs for high-value organizations and donors by partnering with our customer success team
  • Build low-touch marketing programs that engage and educate a volume of smaller customers to use Givelify successfully
  • Bachelor's degree in business or marketing, MBA strongly preferred
  • This position requires extensive creative marketing and communication skills to engage and motivate customers
  • 8+ years' experience as a leader in customer or product marketing
  • Proficient in persona development, customer onboarding, and customer journey
  • Experience building customer advocacy and community programs
  • Excellent at connecting the dots between the psychology of consumer behavior, communication, and data
  • Communicate well and use storytelling to break down complex topics into third-grade concepts
  • Empathetic to customers and respectful of their spiritual beliefs, as well as their diverse perspectives on how they want to make the world better
  • Strong collaboration and interpersonal skills to work with cross-functional teams
  • Analytical skills to determine marketing effectiveness, and ROI and connect actions to impact
  • Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales
  • The ability to write compelling copy is a necessity
  • Experience utilizing martech tools, A/B testing, data, and analytics to optimize growth is a must (i.e., Google Analytics, CleverTap, AppCues, Email Marketing, Tableau, etc.)
  • Proven track record of performing well in a fast-paced environment and organizational skills to effectively manage multiple projects with tight deadlines
  • Prioritizes deep knowledge and understanding of customer over competition (could care less about the competition)
  • Certification in product or customer marketing
  • Experience with both B2B and B2C customer marketing
  • Combines a customer-centric, data-oriented mindset with creative/brand sensibilities
  • Previous Communications, Customer Service, Customer Success, or Account Management experience
  • Experience with Pardot and Salesforce
  • A customer marketing strategy that inspires more people to donate to the organizations they care about and helps organizations raise more funds
  • Helping new donors and organizations find success with Givelify right away with onboarding programs that anticipate their wants and needs, deliver and delight them
  • Increasing engagement, retention, and lifetime value of donors and organizations through cross-selling, upselling, and thought-leadership programs
  • Getting more customers promoting Givelify with advocacy and community programs that bring them value