Partner Marketing Manager

We’re on the hunt for a creative, ambitious Partner Marketing Manager to join our team! You’ll play a big role in shaping how we build, test, and scale exciting marketing strategies with our go-to-market (GTM) partners—including accounting, benefits, POS, and technology integration partners.

This role is all about driving growth, building meaningful relationships, and helping us cement our place as the all-in-one HR platform for the frontline workforce. If you love fast-paced environments where strategy meets execution, this is the role for you.

Day in the Life: 

• Partner Strategy & Management: Design and implement targeted partner marketing strategies to increase ARR generated from our GTM partners. You’ll build your own relationships within our key partner accounts and function as a strategic marketing advisor to internal cross functional teams working to support our top tier partners. 
• Campaign Development & Execution: Create, launch, and optimize joint partner marketing campaigns across key channels. You’ll create and execute on detailed campaign plans that cover everything—goals, messaging, calls to action, distribution channels, follow-ups, and success metrics.
• Content and Demand Generation: Own the execution of many partner campaigns by writing blogs, crafting thought leadership pieces, creating co-branded content, organizing joint webinars, and designing email campaigns. You’ll collaborate closely with demand generation and content teams to refine and finalize these initiatives, ensuring they align with partner goals and company messaging/objectives. You’ll play a hands-on role in getting campaigns to 90% completion before handing them off for polishing and distribution.
• Event Strategy and Execution: Create a comprehensive event strategy to support channel partners, focusing on both in-person and virtual events. Your responsibilities include conceptualizing event themes, planning co-branded initiatives like partner summits or webinars, and ensuring flawless execution through collaboration with internal event resources. Additionally, you’ll measure event ROI and optimize future events based on data insights.
• Content Creation: Lead the charge on developing impactful co-marketing content, like case studies, whitepapers, webinars, and promotional materials that resonate with partners and customers alike.
• Cross-Team Collaboration: Work closely with execs and GTM leaders across business development, sales, product, and marketing to weave channel marketing initiatives into the bigger company strategy. You’ll make sure everyone’s on the same page, messaging is consistent, and partners have everything they need to succeed.
• Performance Tracking: Forecast, measure, and analyze the effectiveness of partner marketing programs, utilizing data-driven insights to refine strategies, improve ROI, and provide detailed reports to internal stakeholders and partners.This includes setting clear KPIs for each initiative, analyzing the outcomes of pilot programs, and making informed recommendations for scaling or pivoting efforts. You’ll need to balance creativity and risk-taking with a results-oriented mindset to quickly find paths to achieving efficient ROI.

Who You Are:

• Experience: 5+ years in channel marketing roles supporting diverse GTM partnerships.
• Executional chops: Proven ability to execute a range of marketing campaigns using different software and technologies. Ability to quickly learn new platforms, strategies
• Strong writer:  You need to be able to tell engaging stories about our partners and the value of Workstream, and get the content as near to the finish line as possible.
• Agility and Innovation: Proven ability to creatively develop, test, and refine strategies in ambiguous or early-stage environments.
• Strategic and Tactical Skills: Comfortable moving between high-level strategic planning and hands-on execution of marketing initiatives.
• Data and Creativity Balance: Strong analytical skills paired with the creativity to develop compelling and innovative marketing campaigns.
• Industry Knowledge: Experience in HR tech or with the frontline workforce is highly desirable.
• Entrepreneurial Mindset: Comfortable in a fast-paced, startup-like environment with a "humble and hungry" attitude. Ability to have direct conversations with all levels from CEO down, so decisions and alignment can be reached quickly and confidently.

What We Offer:

• A mission-driven and value-based company dedicated to empower deskless workers and local businesses
• An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
• Competitive salary and equity
• Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 75% for dependents.
• In office amenities and stocked kitchen
• 401K Plan
• Pre-tax commuter benefits
• Learning/development stipend
• Unlimited PTO

Salary Range: In compliance with the California Pay Transparency Law, the salary range for this role is between $110,000 - $150,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.