Product Marketing Manager
Posted on 11/2/2023
INACTIVE
Wpromote

501-1,000 employees

Digital marketing agency driving transformational brand growth
Company Overview
Wpromote, an award-winning digital marketing agency, is recognized for its culture of creativity and innovation, with a track record of delivering transformative business outcomes by leveraging proprietary technology and data-driven strategies. The company's competitive advantage lies in its ability to outsmart rather than outspend competitors, driving significant growth for a diverse range of clients from industry leaders to disruptive startups. As a leader in the Forrester Performance Marketing Wave, Wpromote's commitment to challenging the status quo and prioritizing clients' goals over their own bottom line sets them apart in the industry.
Data & Analytics

Company Stage

Private

Total Funding

N/A

Founded

2001

Headquarters

El Segundo, California

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-10%

2 year growth

-20%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Marketing
Data Analysis
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
  • This position may be performed remotely in most states within the US, with some exclusions
  • This position is not eligible for immigration sponsorship
  • 3 years of experience in digital performance marketing, analytics, or advertising technology
  • 2 years of experience designing and managing lifecycle campaigns
  • A proven track record of creating product marketing content in the form of blog posts, email campaigns, video, and/or event formats
  • Excellent written and verbal communication skills
  • Experience working collaboratively with multiple cross-functional partners
  • Exceptional process and project management skills
  • The ability to set goals and systematically prioritize growth initiatives
  • Bachelor's degree or equivalent practical experience
Responsibilities
  • Partnering with Product Management to own the product training lifecycle end-to-end, outlining training content, writing training scripts, producing training video content and slides, identifying target audiences, drafting and delivering comms, measuring product adoption and impact
  • Working with Product to drive a launch calendar for product releases with video and slide content, and developing company emails highlighting feature releases and the change-log for a non-technical audience
  • Generating internal and external product case studies with client teams to showcase Polaris impact
  • Updating and maintaining training content and key stakeholders of new product feature releases
  • Partnering with product to set product adoption goals and milestones
  • Monitoring product engagement and adoption, designing and managing initiatives to increase product adoption among target audiences within the company
  • Producing all product-focused web content, white papers, feature releases, updates, and client success stories in direct collaboration with the marketing team for all external content
  • Collaborating with Marketing to establish a product-focused content calendar, client email cadence, and other communications
  • Working with Marketing on communication opportunities, awards submissions, and speaker presentations related to product
  • Creating and maintaining sales collateral and materials around product, client needs, and competitive positioning
  • Monitoring competitor positioning of technology solutions, products, and features
  • , age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace
  • Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote
  • This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS
Desired Qualifications
  • Experience in an adtech/martech or B2B SAAS environment
  • Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, and more