Product Marketing Manager @ Wpromote

The Role

We’re looking to hire our first Product Marketing Manager on our fast-growing Technology team here at Wpromote. In this role, you’ll get to own all aspects of product marketing for Polaris, Wpromote’s media intelligence and automation platform. As the largest and fastest growing independent performance marketing agency in the US, Wpromote was the first to launch an enterprise-grade technology platform that can deliver scalable apps for its expert marketers to accelerate profitable growth for clients. In this role, you’ll report directly to the SVP of Product & Data Strategy and partner with Marketing to amplify the story of Polaris and Wpromote within the digital marketing industry. You’ll also team up with Product Management to drive adoption for Polaris internally as its enablement champion. Lastly, you’ll own competitive research and analysis and partner with Product Management to help shape the product roadmap.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Half-day Fridays year round

-Unlimited PTO

-Challenger Recharge week (Summer)

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-LinkedIn Learning Membership and more!

The anticipated annual salary for this role will range from $105,000 - $140,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship

#LI-JJ

#LI-Remote

You Will Be

Partnering with Product Management to own the product training lifecycle end-to-end, outlining training content, writing training scripts, producing training video content and slides, identifying target audiences, drafting and delivering comms, measuring product adoption and impact
Working with Product to drive a launch calendar for product releases with video and slide content, and developing company emails highlighting feature releases and the change-log for a non-technical audience
Generating internal and external product case studies with client teams to showcase Polaris impact
Updating and maintaining training content and key stakeholders of new product feature releases
Partnering with product to set product adoption goals and milestones
Monitoring product engagement and adoption, designing and managing initiatives to increase product adoption among target audiences within the company
Producing all product-focused web content, white papers, feature releases, updates, and client success stories in direct collaboration with the marketing team for all external content
Collaborating with Marketing to establish a product-focused content calendar, client email cadence, and other communications
Working with Marketing on communication opportunities, awards submissions, and speaker presentations related to product
Creating and maintaining sales collateral and materials around product, client needs, and competitive positioning
Monitoring competitor positioning of technology solutions, products, and features

You Must Have

3 years of experience in digital performance marketing, analytics, or advertising technology
2 years of experience designing and managing lifecycle campaigns
A proven track record of creating product marketing content in the form of blog posts, email campaigns, video, and/or event formats
Excellent written and verbal communication skills
Experience working collaboratively with multiple cross-functional partners
Exceptional process and project management skills
The ability to set goals and systematically prioritize growth initiatives
Bachelor’s degree or equivalent practical experience

Nice to Have

Experience in an adtech/martech or B2B SAAS environment
Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, and more

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Compensation Overview

You Will Be

You Must Have

Nice to Have