Full-Time

Head of Payments Growth Marketing

Posted on 7/19/2023

GoDaddy

GoDaddy

5,001-10,000 employees

World's largest domain registrar


Senior, Expert

Remote in USA

Required Skills
Sales
Lead Generation
Mergers & Acquisitions (M&A)
Marketing
Requirements
  • Minimum of 10 years in Direct Marketing focused on payments and building repeatable SMB sales funnels including lead generation
  • Experience in building robust commerce frameworks with the ability to develop analytical frameworks to address sophisticated business issues
  • Experience driving metrics and P&L for a new business unit
  • Excitement and passion for supporting, growing and empowering small and medium-sized businesses
  • Experience working with power sellers and assessing sign up & response rates
  • End-to-end lifecycle and revenue generation experience (cost of acquisition lifecycle and lifetime value)
Responsibilities
  • Own, define, and deliver on growth initiatives in Commerce and Payments by focusing on lead generation and by crafting a sales engine with a predictable CAC to LTV ratio
  • Define the merchant personas that can benefit the most from our commerce offering, based on industry vertical (ex. Doctor's offices, Auto parts) and merchant size (annual sales of $100K to $1Million) You will partner with our Product/Product Marketing teams on this front
  • Shape inbound and outbound lead generation strategies - identify, define, and prioritize various tactics: upsell existing customer base by advertising on GoDadddy.com, partner with referral networks, paid SEM, paid social, attending events, and experiment with field sales. You'll partner with the Marketing teams
  • Lead all aspects of and influence CRM Design and Integration with sales leaders and product teams. Build an efficient system to improve sales success, craft effective pipeline management, and identify mentoring opportunities
  • Solidify and scale outbound and inbound sales. Work closely with Sales leadership and finance to set growth goals, sales quotas, territory/organization design, and compensation plans, and track sales performance
  • Partner with Risk, Activation, and Customer Success teams to remove obstacles in signing deals and make our customers successful
  • Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to provide inputs on upcoming marketing strategies and recommend product improvements

GoDaddy's mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. They do this by democratizing access to basic IT tools.

Company Stage

IPO

Total Funding

$1.3B

Headquarters

Tempe, Arizona

Founded

1997

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

4%

Benefits

401k with generous employer match, pre-tax / Roth options

Shares of GDDY stock through grants

Employee Stock Purchase Program

Professional development & tuition support

Subsidized meals

Employer-paid trip reduction expenses

Tax-advantaged accounts (FSA, HSA)

Medical, dental, vision, disability, the works

Liberal time away to rest & recharge

Family-friendly options like day care subsidy, paid parental leave, adoption assistance and fertility coverage

Employee Assistance Plan

Benefits fairs, flu shots, wellness perks

Tax-advantaged accounts (FSA, HSA)

Company-wide celebrations and events: TechFest, Town Halls, picnics, holiday parties

Team kudos and peer recognition programs

Empower by GoDaddy matches charitable grants and offers volunteer opportunities

Team-building and professional development

INACTIVE