Full-Time
Head of Payments Growth Marketing
Posted on 7/19/2023
World's largest domain registrar
Senior, Expert
Remote in USA
- Minimum of 10 years in Direct Marketing focused on payments and building repeatable SMB sales funnels including lead generation
- Experience in building robust commerce frameworks with the ability to develop analytical frameworks to address sophisticated business issues
- Experience driving metrics and P&L for a new business unit
- Excitement and passion for supporting, growing and empowering small and medium-sized businesses
- Experience working with power sellers and assessing sign up & response rates
- End-to-end lifecycle and revenue generation experience (cost of acquisition lifecycle and lifetime value)
- Own, define, and deliver on growth initiatives in Commerce and Payments by focusing on lead generation and by crafting a sales engine with a predictable CAC to LTV ratio
- Define the merchant personas that can benefit the most from our commerce offering, based on industry vertical (ex. Doctor's offices, Auto parts) and merchant size (annual sales of $100K to $1Million) You will partner with our Product/Product Marketing teams on this front
- Shape inbound and outbound lead generation strategies - identify, define, and prioritize various tactics: upsell existing customer base by advertising on GoDadddy.com, partner with referral networks, paid SEM, paid social, attending events, and experiment with field sales. You'll partner with the Marketing teams
- Lead all aspects of and influence CRM Design and Integration with sales leaders and product teams. Build an efficient system to improve sales success, craft effective pipeline management, and identify mentoring opportunities
- Solidify and scale outbound and inbound sales. Work closely with Sales leadership and finance to set growth goals, sales quotas, territory/organization design, and compensation plans, and track sales performance
- Partner with Risk, Activation, and Customer Success teams to remove obstacles in signing deals and make our customers successful
- Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to provide inputs on upcoming marketing strategies and recommend product improvements
GoDaddy's mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. They do this by democratizing access to basic IT tools.
Company Stage
IPO
Total Funding
$1.3B
Headquarters
Tempe, Arizona
Founded
1997
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 4%Benefits
401k with generous employer match, pre-tax / Roth options
Shares of GDDY stock through grants
Employee Stock Purchase Program
Professional development & tuition support
Subsidized meals
Employer-paid trip reduction expenses
Tax-advantaged accounts (FSA, HSA)
Medical, dental, vision, disability, the works
Liberal time away to rest & recharge
Family-friendly options like day care subsidy, paid parental leave, adoption assistance and fertility coverage
Employee Assistance Plan
Benefits fairs, flu shots, wellness perks
Tax-advantaged accounts (FSA, HSA)
Company-wide celebrations and events: TechFest, Town Halls, picnics, holiday parties
Team kudos and peer recognition programs
Empower by GoDaddy matches charitable grants and offers volunteer opportunities
Team-building and professional development