Head of Product Marketing
Posted on 3/29/2024
Coalition

501-1,000 employees

Active insurance and cybersecurity tools provider
Company Overview
Coalition, Inc. stands out as a pioneering Active Insurance provider, merging comprehensive insurance coverage with cybersecurity tools to preemptively tackle digital risks. Their unique offering, Coalition Control, provides a robust cyber risk management platform accessible to all policyholders, aiding in the detection, assessment, and mitigation of cyber threats across an organization's digital landscape. With a distributed global workforce and a dedicated research center, Coalition Security Labs, the company fosters a culture of continuous learning and collaboration, while maintaining a leadership position in the cybersecurity insurance industry.
AI & Machine Learning
Data & Analytics
Cybersecurity
Fintech

Company Stage

Series F

Total Funding

$830M

Founded

2017

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

5%

1 year growth

16%

2 year growth

79%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • 8+ years of experience in product marketing or product management with exposure to both channel selling and direct selling motions.
  • 3+ years of experience successfully leading and coaching teams of product marketing managers.
  • A deep and empathetic cross-functional collaborator who can think through tradeoffs and get to the right decision with conflicting information.
  • A “yes, and” creative mind who can build on ideas and find new ways to grab and hold attention.
  • Experience managing a multi-product and multi-persona portfolio.
  • Deep GTM experience working with demand generation, sales, and creative teams to develop strategies to drive prospect engagement and conversion.
  • Succinct, clear, and excellent written communication skills.
  • Clear, engaging, and personable presentation skills effective in small, private groups as well as large, public audiences.
  • Deep curiosity and willingness to learn every day. MBA or equivalent experience.
  • Financial services and/or cybersecurity experience is a definite plus.
Responsibilities
  • Lead, coach, and mentor a team of product marketers who supercharge our growth strategies.
  • Partner with the product organization to inform the product roadmap, launch new capabilities, and enable our internal sales team and external brokers on new capabilities.
  • Engage deeply with our security and insurance sales organizations to collect target persona insights, define sales plays, and create a consistent cadence of content they can deploy with external audiences.
  • Drive to understand customer needs, dig into product details, and elevate our messaging to deliver value-driven, breakthrough initiatives.
  • Act as the company’s top storyteller, partnering with product, brand, and sales to help the market understand our unique POV, positioning, and differentiation.
  • Partner with the executive leadership team on thought leadership, internal and external presentations, and telling the company story.
  • Act as critical advisor to the broader marketing org, providing market insights, quarterbacking new launches, sales plays, and thought leadership initiatives.