Director - Sales and Marketing

Marketing and Sales Manager

POSITION: Director Sales and Marketing

DEPARTMENT: Marketing          

REPORTS TO: General Manager     

FLSA STATUS: Exempt        

SMG, the leader in privately managed public assembly facilities has an excellent and immediate opening for a Director of Marketing and Sales at the Big Sandy Superstore Arena. The Director of Marketing and Sales is responsible for overseeing the planning and implementation of event marketing, national publicity campaigns, premium services, sponsorships, advertising, interactive marketing for the arena and convention center. 

Overview

To manage, supervise and coordinate the activities and operations of the Marketing and Sales Department; to schedule and book Convention Center events; and to provide highly responsible staff assistance to higher-level management staff.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales and Marketing programs and activities
• Creates and supervises marketing plans for ticketed events and SMG Special Events to include all available services: group sales, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
• Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangement; finalize all booking arrangement; prepare contracts; negotiate rental and other rates as required.
• Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
• Recognizes opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and/or SMG Corporate.
• Oversee the development of all venue advertising and marketing materials; analyze venue rental rates, schedules, and labor rates and modify as necessary
• Maximize ticket sales for all events using all assets available.  Must have excellent communication with marketing, box office and booking staff.
• Operates the department with a conscious commitment to maximum exposure for the facilities and the events, through the most effective and efficient means possible.
• Act as a creative director with internal staff and outside advertising agency to develop marketing collateral as needed.
• Maintain brand standards of logo and name when used by outside parties in partnerships or sponsorships. 
• Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives for the arena and convention center.
• Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing.
• Interpret and apply administrative and departmental policies and procedures.
• Serve as a liaison with outside event organizers as well as other departments; negotiate and resolve issues.
• Respond to client and stake holder inquiries in timely manner
• Remains current on national trends in the industry and local market changes that affect the facility.
• Responsible for maintaining cutting-edge status on new ideas or technologies related to website, mobile apps, social media, advertising/media opportunities, and promotional items.
• Develops marketing materials and procedures to have the department function effectively as an in‑house agency.
• Maintain and increase facility signage revenues.
• Annually produce collateral such as marketing plan, year-end recap, year-end video and client parties, etc.
• Evaluate current marketing and sponsorships to ensure greatest return on investments and most efficient use of assets.
• Market and sell the convention Center. Oversee the preparation of bid proposals for prospective events in

Convention Center.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred
• Minimum of 4 years experience in Marketing, Public Relations or Sales in entertainment industry or related field
  Or equivalent combination of education and experience required
• Exposure to and familiarity with similar facility environment 
  3+ years supervisory experience
• Excellent written and verbal skills, including strong proof-reading
• Ability to prioritize multiple projects and meet deadlines
• Ability to effectively supervise and motivate staff
• Excellent communication skills
• Demonstrate high level of energy and self-motivation to work effectively and enthusiastically with co-workers
  Professional presentation, appearance and work ethic
• To perform this job successfully, an individual should have advanced knowledge of Microsoft Office. Photoshop and Illustrator design experience a plus.
• Website maintenance and basic HTML knowledge needed.

Other Qualifications

• Ability to work flexible hours in addition to normal business hours including evenings, nights, weekends and holidays.
• Ability to travel required
• Operational characteristics, services and activities of venue sales and marketing program.
• Understand the organization and operation of the convention center and of the outside agencies as necessary to assume assigned responsibilities
• Organizational and management practices as applied to the analysis and evaluation of programs, policies and operational needs.
• Modern and complex principles and practices of event scheduling and booking operations.
• Principles and practices of accounting
• Principles and practices of budget preparation and control.
• Principles of supervision, training and performance evaluation.
• Principles of crowd management.
• Client needs as they apply to venue usage.

TO APPLY:

This position offers a competitive salary and benefit package.  Resumes must include salary requirements for

consideration and may be sent to:

Sherry Lyell

Big Sandy Superstore Arena

One Civic Center Plaza

Huntington, WV 25701

Phone: 304-696-5990

FAX:  304-696-1777

EMAIL: [email protected]

“SMG is an Equal

Opportunity/Affirmative Action employer, and encourages Women,

Minorities, Individuals with Disabilities, and protected Veterans to

apply. VEVRAA Federal Contractor

Marketing and Sales Manager

POSITION: Director Sales and Marketing

DEPARTMENT: Marketing          

REPORTS TO: General Manager     

FLSA STATUS: Exempt        

SMG, the leader in privately managed public assembly facilities has an excellent and immediate opening for a Director of Marketing and Sales at the Big Sandy Superstore Arena. The Director of Marketing and Sales is responsible for overseeing the planning and implementation of event marketing, national publicity campaigns, premium services, sponsorships, advertising, interactive marketing for the arena and convention center. 

Overview

To manage, supervise and coordinate the activities and operations of the Marketing and Sales Department; to schedule and book Convention Center events; and to provide highly responsible staff assistance to higher-level management staff.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales and Marketing programs and activities
• Creates and supervises marketing plans for ticketed events and SMG Special Events to include all available services: group sales, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
• Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangement; finalize all booking arrangement; prepare contracts; negotiate rental and other rates as required.
• Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
• Recognizes opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and/or SMG Corporate.
• Oversee the development of all venue advertising and marketing materials; analyze venue rental rates, schedules, and labor rates and modify as necessary
• Maximize ticket sales for all events using all assets available.  Must have excellent communication with marketing, box office and booking staff.
• Operates the department with a conscious commitment to maximum exposure for the facilities and the events, through the most effective and efficient means possible.
• Act as a creative director with internal staff and outside advertising agency to develop marketing collateral as needed.
• Maintain brand standards of logo and name when used by outside parties in partnerships or sponsorships. 
• Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives for the arena and convention center.
• Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing.
• Interpret and apply administrative and departmental policies and procedures.
• Serve as a liaison with outside event organizers as well as other departments; negotiate and resolve issues.
• Respond to client and stake holder inquiries in timely manner
• Remains current on national trends in the industry and local market changes that affect the facility.
• Responsible for maintaining cutting-edge status on new ideas or technologies related to website, mobile apps, social media, advertising/media opportunities, and promotional items.
• Develops marketing materials and procedures to have the department function effectively as an in‑house agency.
• Maintain and increase facility signage revenues.
• Annually produce collateral such as marketing plan, year-end recap, year-end video and client parties, etc.
• Evaluate current marketing and sponsorships to ensure greatest return on investments and most efficient use of assets.
• Market and sell the convention Center. Oversee the preparation of bid proposals for prospective events in

Convention Center.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred
• Minimum of 4 years experience in Marketing, Public Relations or Sales in entertainment industry or related field
  Or equivalent combination of education and experience required
• Exposure to and familiarity with similar facility environment 
  3+ years supervisory experience
• Excellent written and verbal skills, including strong proof-reading
• Ability to prioritize multiple projects and meet deadlines
• Ability to effectively supervise and motivate staff
• Excellent communication skills
• Demonstrate high level of energy and self-motivation to work effectively and enthusiastically with co-workers
  Professional presentation, appearance and work ethic
• To perform this job successfully, an individual should have advanced knowledge of Microsoft Office. Photoshop and Illustrator design experience a plus.
• Website maintenance and basic HTML knowledge needed.

Other Qualifications

• Ability to work flexible hours in addition to normal business hours including evenings, nights, weekends and holidays.
• Ability to travel required
• Operational characteristics, services and activities of venue sales and marketing program.
• Understand the organization and operation of the convention center and of the outside agencies as necessary to assume assigned responsibilities
• Organizational and management practices as applied to the analysis and evaluation of programs, policies and operational needs.
• Modern and complex principles and practices of event scheduling and booking operations.
• Principles and practices of accounting
• Principles and practices of budget preparation and control.
• Principles of supervision, training and performance evaluation.
• Principles of crowd management.
• Client needs as they apply to venue usage.

TO APPLY:

This position offers a competitive salary and benefit package.  Resumes must include salary requirements for

consideration and may be sent to:

Sherry Lyell

Big Sandy Superstore Arena

One Civic Center Plaza

Huntington, WV 25701

Phone: 304-696-5990

FAX:  304-696-1777

EMAIL: [email protected]

“SMG is an Equal

Opportunity/Affirmative Action employer, and encourages Women,

Minorities, Individuals with Disabilities, and protected Veterans to

apply. VEVRAA Federal Contractor