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Programmatic Campaign Ops/Ad Ops Specialist
Posted on 7/25/2022
INACTIVE
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google AdWords
Management
Marketing
Sales
Excel/Numbers/Sheets
Requirements
  • 5+ years backend hands-on programmatic advertising experience (Campaign Management)
  • Deep knowledge of DMPs and buy-side DSPs
  • The Trade Desk and Google Ads certified preferred
  • Demonstrable expertise with Excel/Sheets
  • Exceptional communication skills, both verbally and via email with a knack for explaining complex concepts into a straightforward manner
  • Naturally comfortable and effective communicating with diverse people and individuals at various levels within the organization one on one or through group presentations
  • Self-starter who can think quickly and creatively in a fast-paced environment; comfortable with ambiguity and rapid change
  • Ability to investigate, analyze and solve problems, and clearly communicate results both internally and externally with partners and customers
  • Eager to get hands-on with the technology and figure out how things work
  • Excellent analytical skills
  • Excellent organizational and project management skills
  • Accustomed to handling multiple responsibilities, tasks, and projects
Responsibilities
  • Evolve current bidding approach on current DSP including but not limited to bidding strategy, targeting strategy, 3rd party data strategy (DMPs, brand safety vendors, etc), private marketplaces, & direct deals
  • Evaluate and set campaign performance standards
  • Improve campaign setup strategy including but not limited to inventory targeting strategy and campaign setup hierarchy strategy
  • Campaign troubleshooting as it relates to pacing, performance & pixels
  • Campaign Management strategy - Design and implement strategy tailored to the start/mid/end of months across strict and fluid campaigns
  • Inventory forecasting- Recommend an improved method to forecast impression avails & partner with product to implement display forecast strategy into ML proprietary forecasting tool
  • Parachute in to assist with campaign issues (planning/targeting challenges, setup, troubleshooting, post-launch performance troubleshooting, optimization guidance, etc)
  • Maintain display knowledge base (KB) within the IKC - Create/support FAQs, Develop operational best practices
  • Campaign implementation and launch support
  • Maintain and publish quarterly ad specs (partner with Marketing team), benchmarks, and additional relevant material helpful to the wider org
  • Increase operational efficiency for both pre-launch and post-launch processes
  • Continuing team education with Sales and Post-sales
  • Support the definition of digital advertising best practices and policies
Madison Logic

201-500 employees

Account-based marketing platform solutions
Company Overview
Madison Logic is on a mission to change B2B marketing. Helping bring sales and marketing together with integrated buyer insights and Journey Acceleration to make every interaction meaningful.
Benefits
  • Health insurance - Insurance plans that meet the needs of you and your family, with generous contributions.
  • Mental health - Access to Employee Assistance Programs and wellness benefits.
  • Retirement benefits - 401k (US) and Pension (international) plans with a generous annual employer match.
  • Educational benefits - Educational reimbursement (global) and employer-paid student loan contributions (US).
  • Professional development - Global mobility program and access to LinkedIn Learning materials.
  • Employee recognition - Receive points each month and recognize peers for a job well done!
  • Monthly allowance - Monthly allowance valued at $50 per month to redeem in gift cards or cash.
  • Anniversary rewards - Get rewarded each year for your anniversary at Madison Logic.
  • Paid time off - Flex days, volunteer days, and generous PTO.
  • Flexible or remote work - Work from home or create a hybrid schedule if you are near an office location.
Company Values
  • #TEAM - Win together. One vision.
  • #OWNIT - Take responsibility. Be accountable.
  • #RESPECTRespect customers. Respect each other.
  • #EXCEL - Think big. Innovate.
  • #EMPOWER - Hire the best. Trust the best.