Full-Time

Head of Lifecycle Marketing

Posted on 2/1/2025

Block

Block

10,001+ employees

Financial services and payment processing solutions

Fintech
Crypto & Web3
Financial Services

Compensation Overview

$217.8k - $326.8kAnnually

Senior, Expert

Company Does Not Provide H1B Sponsorship

Portland, OR, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Data Analysis

You match the following Block's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 10+ years in lifecycle marketing or CRM in a data-driven setting.
  • 5+ years in marketing leadership, with experience in top technology B2B companies.
  • Experience enhancing customer engagement and retention.
  • The ability to interpret data, draw insights, and make data-informed decisions.
  • Familiarity with marketing automation platforms and recent technological trends.
  • Experience partnering with product and engineering teams.
  • Experience communicating and influencing at all organizational levels, including C-Suite.
  • Understanding of data infrastructure and foundational concepts.
Responsibilities
  • Create a comprehensive Lifecycle Marketing Strategy that enhances scalability through automation and streamlined processes across the ecosystem.
  • Develop and implement a Lifecycle Marketing Operations Framework to facilitate collaboration with partners by defining roles and responsibilities.
  • Manage a strategic roadmap that uses automation, tools, business logic, processes, and governance to achieve our goals.
  • Lead, mentor, and influence a cross-functional team of marketing and data professionals.
  • Guide campaign strategies that provide relevant insights and valuable information to sellers, enhancing their success.
  • Identify key opportunities within each stage of the lifecycle to optimize performance and accomplish measurable outcomes.
  • Build and nurture partnerships with platform stakeholders, business leaders, and cross-functional teams, including creative, operations, and product marketing.
  • Collaborate with Data Science to establish metrics and methodologies for evaluating growth and success, and implement a comprehensive testing plan.

Block Inc. focuses on providing a wide range of financial services through its various products. The main product, Square, offers tools for point-of-sale systems and payment processing, specifically designed for small businesses to manage transactions efficiently. The Cash App allows users to send money to each other, invest in stocks, and buy Bitcoin, all while providing a customizable debit card for easy access to funds. Block is also venturing into the music streaming industry with TIDAL and is working on enhancing Bitcoin's utility and security through projects like Spiral and a dedicated hardware wallet. What sets Block apart from its competitors is its diverse ecosystem that integrates payment processing, personal finance, and music streaming into one cohesive platform. The company's goal is to create a seamless financial experience for users, empowering them with tools that simplify their financial lives.

Company Size

10,001+

Company Stage

IPO

Total Funding

$477.1M

Headquarters

Oakland, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven fraud detection enhances security and user trust in Block's services.
  • Embedded finance solutions create new revenue streams for Block.
  • The trend towards cashless societies boosts Block's digital payment solutions.

What critics are saying

  • Regulatory scrutiny over AML and BSA compliance could impact Block's reputation.
  • Security failures in Cash App may lead to further legal challenges.
  • Block's TIDAL expansion faces competition from Spotify and Apple Music.

What makes Block unique

  • Block integrates Bitcoin and blockchain technology, attracting tech-savvy users.
  • Block's Cash App offers versatile financial services, including peer-to-peer transfers and investments.
  • Block is expanding into music streaming with TIDAL, diversifying its service offerings.

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Benefits

Remote Work Options

Health Insurance

Flexible Work Hours

Family Planning Benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

4%
CT News Junkie
Jan 20th, 2025
Connecticut Joins Settlement With Cash App Owner Block, Inc., For Violations And Security Failures

Connecticut joins settlement with Cash App owner Block, Inc., for violations and security failures.

MarketBeat
Jan 19th, 2025
Udine Wealth Management Inc. Invests $953,000 in Block, Inc. (NYSE:SQ)

Udine Wealth Management Inc. invests $953,000 in Block, Inc. (NYSE:SQ).

The FinRate
Jan 17th, 2025
Block Fined $255 Million Over Cash App AML and Fraud Failings

Block Inc. has been fined $255 million over AML and fraud failures on its Cash App platform, with penalties imposed by state regulators and the CFPB.

News 8
Jan 16th, 2025
Wisconsin joins other states to penalize Cash App's parent company; allegedly noncompliant to anti-laundering laws

Block, Inc. faces violations of the Anti-Money Laundering and Bank Secrecy Act laws, according to officials.

PYMNTS
Jan 16th, 2025
Cfpb: Block Must Pay $175 Million For Cash App’S ‘Weak Security Protocols’

The Consumer Financial Protection Bureau ordered Cash App owner Block to pay $175 million to address security failures.Block must refund consumers up to $120 million and pay a penalty of $55 million into the CFPB’s victims relief fund, according to a Thursday (Jan. 16) press release.“Block employed weak security protocols for Cash App and put its users at risk,” the release said. “While Block is required by law to investigate and resolve disputes about unauthorized transactions, the company’s investigations were woefully incomplete. Block directed users — who had suffered financial losses as a result of fraud — to ask their bank to attempt to reverse transactions, which Block would subsequently deny. Block also deployed a range of tactics to suppress Cash App users from seeking help, reducing its own costs.”Block said in a statement that it settled the case not because it agreed with the CFPB’s findings but because it wanted to be done with the matter.“The historical issues raised in this agreement do not reflect the Cash App experience today,” the company said in the statement. “We are committed to continually investing to ensure we uphold industry-leading standards.”Block now offers multiple points of contact, uses “advanced” detection systems to prevent fraud, and employs an artificial intelligence-powered “Payment Warnings” tool that alerts customers if their transaction may be part of a scam, the statement said.The news came one day after Block agreed to pay an $80 million fine and undertake corrective actions to resolve an enforcement action centering on Cash App and carried out by 48 state financial regulators.Those regulators alleged the company violated Bank Secrecy Act (BSA) and anti-money laundering (AML) laws

INACTIVE