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Full-Time

Growth Marketing Analyst

Sem

Posted on 8/6/2024

SeatGeek

SeatGeek

501-1,000 employees

Event ticket search engine and platform

Consumer Software
Entertainment

Compensation Overview

$60k - $92kAnnually

+ Equity Stake

Junior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Marketing
Looker
Excel/Numbers/Sheets
Requirements
  • Bachelor's degree
  • 1-2 years experience working at an in-house marketing team for a client with a focus on Paid Marketing performance
  • Strong math skills and a passion for empirical analysis
  • Strong verbal and written communication skills
  • Comfort with large datasets, ideally with Excel or Google Sheets
  • Experience with SQL or Looker/Tableau/reporting visualization a plus
Responsibilities
  • Manage bids/bidding strategy for campaigns you’ll own to maximize market share while meeting ROAS constraints
  • Use analytical tools and data-driven insights to evaluate the performance of our SEM program and make strategic recommendations
  • Develop and implement copy strategies that make our ads shine and guide strong performance
  • Employ a Test & Learn spirit and framework to improving ad copy, bidding and landing page strategies in our SEM program
  • Collaborate with external advertising partners and our SeatGeek teams to ensure that we are testing into the latest technologies available
  • Become Live Event marketing experts

SeatGeek operates as a major event ticket search engine, allowing users to search for, compare, and purchase tickets for a wide range of events, including concerts, theater performances, comedy shows, and sports events. The platform aggregates ticket listings from various sellers, enabling users to easily compare prices and seating options to find the best deals. This user-friendly interface sets SeatGeek apart from its competitors in the ticketing market. The company earns revenue primarily through commissions on ticket sales, taking a percentage of each sale made through its platform. Additionally, SeatGeek may generate income through advertising and partnerships with event organizers and venues. By providing features like interactive seat maps and personalized event recommendations, SeatGeek aims to enhance user engagement and encourage repeat business.

Company Stage

Series E

Total Funding

$692.5M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • The potential IPO in 2024 could significantly boost SeatGeek's market presence and financial resources.
  • Renewed and extended partnerships with major sports teams like Aston Villa and Minnesota United FC highlight SeatGeek's strong industry relationships.
  • The introduction of new tools for ticket reselling, such as AI-powered Smart Pricing, demonstrates SeatGeek's commitment to innovation and user satisfaction.

What critics are saying

  • The highly competitive ticketing market, with major players like StubHub also planning IPOs, could pressure SeatGeek's market share and profitability.
  • Dependence on commissions from ticket sales means revenue is closely tied to event attendance, which can be unpredictable.

What makes SeatGeek unique

  • SeatGeek's aggregation model allows users to compare prices and seating options from various sellers, ensuring the best deals, unlike many competitors who offer limited comparisons.
  • The platform's user-friendly interface and interactive seat maps enhance the ticket-buying experience, setting it apart from more cumbersome alternatives.
  • SeatGeek's personalized event recommendations and value-added services drive user engagement and repeat business, distinguishing it from competitors who offer a more transactional experience.

Benefits

Health insurance coverage

paid time off

Matching 401k program

Parental leave

Monthly ticket-purchase stipend for live events

Paid for subscriptions to services like One Medical, Ginger.io and Headspace

Team events

Flexible work environment - work remote or in the office as you please

Home office stipend

INACTIVE