Retail Marketing Specialist
Posted on 2/2/2023

5,001-10,000 employees

Subscription streaming entertainment service
Company Overview
Netflix's mission is to entertain the world. The company operates a streaming platform for movies & TV shows and has over 222 million subscribers globally.
London, UK
Experience Level
Desired Skills
  • 8+ years of marketing experience within consumer products or retail related industries
  • Knowledge of mass, specialty, e-comm marketing account strategies across the EMEA market
  • Robust knowledge of the licensing landscape with strong contacts and network across key markets within the EMEA licensing & retail landscape
  • Understanding of social and digital marketing
  • Knowledge of retail and industry trends
  • High level of organizational skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines
  • English with additional European language is required, ideally Spanish
  • Develop retail marketing campaigns (across mass & specialty accounts) to support key titles while managing the execution of all omni-channel tactics
  • Work with licensees on the execution of retail specific campaigns while integrating key partners into bigger retail initiatives led by Netflix
  • Key understanding of retail account strategies and core consumer trends to provide solutions that are break-frame while being executable at retail
  • Define the right marketing and media mix to amplify partner/retail marketing campaigns (i.e. in-store communication, to e-commerce, social commerce etc)
  • Expert on digital and social campaigns on defining effective ways to drive engagement and sales of products through custom content, influencer partnerships, SEO, display, & sponsored product campaigns
  • Partner with retailers, licensees, and internal Netflix cross-functional/global teams on the development and execution and amplification of marketing programs
  • Be an internal and external champion of the opportunity and vision with regards to our marketing strategy and push for innovation, out-of-the box ideas and unique campaigns
  • Partner with agencies and creative teams for retail marketing concept developments
  • Ability to project manage multiple projects at once within a very fast paced environment
  • Manage and maintain retail budget