Responsibilities:

• Develop retail marketing campaigns (across mass & specialty accounts) to support key titles while managing the execution of all omni-channel tactics. 
• Work with licensees on the execution of retail specific campaigns while integrating  key partners into bigger retail initiatives led by Netflix. 
• Key understanding of retail account strategies and core consumer trends to provide solutions that are break-frame while being executable at retail.
• Define the right marketing and media mix to amplify partner/retail marketing campaigns (i.e. in-store communication, to e-commerce, social commerce etc).
• Expert on digital and social campaigns on defining effective ways to drive engagement and sales of products through custom content, influencer partnerships, SEO, display, & sponsored product campaigns.
• Partner with retailers, licensees, and internal Netflix cross-functional/global teams on the development and execution and amplification of marketing programs. 
• Be an internal and external champion of the opportunity and vision with regards to our marketing strategy and push for innovation, out-of-the box ideas and unique campaigns.
• Partner with agencies and creative teams for retail marketing concept developments.
• Ability to project manage multiple projects at once within a very fast paced environment.
• Manage and maintain retail budget.

Qualifications:

• 8+ years of marketing experience within consumer products or retail related industries.
• Knowledge of mass, specialty, e-comm marketing account strategies across the EMEA market.
• Robust knowledge of the licensing landscape with strong contacts and network across key markets within the EMEA licensing & retail landscape.
• Understanding of social and digital marketing.
• Knowledge of retail and industry trends.
• High level of organizational skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines.
• English with additional European language is required, ideally Spanish.