Full-Time

Director – UX

Mammoth Brands

Mammoth Brands

1,001-5,000 employees

CPG brand incubator and omnichannel retailer

Compensation Overview

$177.2k - $220k/yr

+ Equity in Mammoth Brands

New York, NY, USA

Hybrid

In-office Tue–Thu at SoHo NYC; hybrid role with 3 on-site days.

Category
UI/UX & Design (1)
Requirements
  • 8+ years of UX/product design experience
  • 3+ years in leadership roles managing design teams and shaping UX strategies
  • Strong portfolio showcasing design work
  • Expertise in creating and scaling design systems and processes
  • Deep understanding of user-centered design principles, information architecture, and interaction design across devices and platforms
  • Proven ability to synthesize customer feedback, analytics, and market trends into actionable design solutions
  • Skilled in using design tools such as Figma, with familiarity in prototyping tools like InVision, Flinto, or similar platforms
  • Adept at collaborating cross-functionally and influencing stakeholders at all levels
  • Strong communication skills to articulate design decisions and advocate for user needs
  • Passion for mentoring and developing design talent and fostering team culture
  • Experience designing for e-commerce or direct-to-consumer brands preferred
  • People management experience
  • Experience working in Agile development environments
  • Familiarity with usability testing platforms and user testing methodologies
  • Knowledge of HTML, CSS, and CMS platforms
  • Strong grasp of customer lifecycle design and conversion optimization techniques
  • Skilled in using data and user insights to guide design strategies, prioritize features, and measure UX initiative success
  • 8+ years of UX design experience includes 3+ years in leadership roles (duplicate but included)
Responsibilities
  • Lead the UX Strategy: Develop and own the UX vision, aligning it with the business goals and the broader direct-to-consumer roadmap. Champion a user-first perspective across all touchpoints
  • Shape Exceptional Experiences: Partner with product management, engineering, and creative teams to conceptualize and deliver intuitive, scalable, and delightful experiences for customers across platforms and devices
  • Collaborate on Product Roadmaps: Partner with product managers to influence and shape product roadmaps, ensuring UX considerations are integrated from the start of the product lifecycle
  • Support Global Expansion: Adapt UX strategies to support into international markets, accounting for cultural nuances and regional preferences
  • Own Accessibility Standards: Set and enforce accessibility standards across all design efforts, ensuring that Harry’s products are inclusive and meet WCAG guidelines
  • Drive User Research & Insights: Oversee user research initiatives, synthesizing customer insights into actionable design strategies. Advocate for data-driven decision-making and user-centered approaches
  • Maintain and Evolve the Design System: Collaborate with creative and technical teams to expand the design system, ensuring consistency and scalability across products and platforms
  • Collaborate Cross-Functionally: Work closely with engineering, marketing, and other departments to align design goals with company objectives, ensuring seamless integration across all customer experiences
  • Monitor and Refine: Establish key metrics to evaluate UX success. Leverage data to optimize designs and iterate on experiences based on customer feedback and business performance
  • Advocate for UX Excellence: Act as a thought leader, staying ahead of industry trends and sharing best practices to continuously elevate the organization’s UX design capabilities
  • Deliver Results in a Fast-Paced Environment: Manage competing priorities effectively, driving urgency and focus in a dynamic and entrepreneurial setting
  • Lead and Build an Incredible team: You will manage a team of UX/UI designers that work across multiple omnichannel DTC brands
Desired Qualifications
  • Experience in designing for e-commerce or direct-to-consumer brands preferred
  • People management experience (already in requirements but ok)
  • Experience working in Agile development environments (already)
  • Familiarity with usability testing platforms and user testing methodologies (already)
  • Knowledge of HTML, CSS, and CMS platforms (already)
  • Strong grasp of customer lifecycle design and conversion optimization techniques (already)
  • Skilled in using data and user insights to guide design strategies, prioritize features, and measure the success of UX initiatives (already)

Mammoth Brands builds and acquires direct-to-consumer consumer brands under a single platform. It grows brands through a direct-to-consumer model and then expands into omnichannel retail, using its Harry’s Labs incubation and M&A engine to create and scale brands while letting founders run their operations. The portfolio includes Harry’s (men’s grooming), Flamingo (women’s body care), Lume and Mando (deodorants), and Coterie (premium baby care), all supported by shared infrastructure and retail partnerships. The company aims to grow a large, multi-brand consumer platform and donates 1% of sales to nonprofit organizations, totaling over $20 million since 2013.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Coterie's 60% YoY growth and 700M+ diapers sold validates premium baby care demand.
  • Omnichannel expansion replicates Lume playbook; Coterie scales via Whole Foods, Amazon partnerships.
  • $7B+ U.S. diaper market offers significant share capture opportunity for premium positioning.

What critics are saying

  • P&G's Pampers and Luvs control 60% market share; price competition crushes premium positioning.
  • $1B+ Coterie valuation via stock and contingent consideration dilutes equity significantly.
  • Amazon private-label Mama Bear undercuts Coterie's DTC channel where majority sales originated.

What makes Mammoth Brands unique

  • Proven playbook scales DTC brands into omnichannel leaders across personal care categories.
  • Founder-led autonomy model retains talent and brand identity post-acquisition integration.
  • Integrated data platform unifies operations across Harry's, Flamingo, Lume, Mando, Coterie.

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Your Connections

People at Mammoth Brands who can refer or advise you

Benefits

Medical, dental, and vision coverage

401k match

Equity in Mammoth Brands

Flexible time off and working hours

Wellness and L&D stipends

4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years

20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood

Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

Free products from all of our brands

Company News

Campaign Brief
Nov 17th, 2025
Aussie-owned U.S agency MIRIMAR launches new 'Don't Mask It, Mando It' campaign for Mando

Aussie-owned U.S agency MIRIMAR launches new 'don't Mask It, Mando It' campaign for Mando. As part of its multi-year partnership, Mammoth has partnered with aussie-owned US agency MIRIMAR once again to develop a bold new brand platform for Mando, its men's deodorant brand. For decades, men settled for a category that rewarded inertia, not innovation - piling on scents to mask body odor in an endless cycle. Layer on top of that really generic and formulaic deodorant advertising. But research revealed that men were ready for something better: a real solution, not just a cover-up. The new brand platform "Don't Mask It, Mando It" puts problem-solving front and center - promising to fix, not just cover up, body odor. Powered by mandelic acid to target bacteria, Mando addresses the source of odor and gives men confidence that it's handled for good. The work speaks to men dissatisfied with their deodorant options, who want something that really works rather than simply keeps up the cycle of masking and avoidance. The campaign directed by Jasper Cable Alexander from Drool Productions spotlights Mando's anti-hero. He's the kind of guy who patches things up on the surface but never truly confronts the issue, letting B.O. linger a bit longer than he should, just trying to get by. Enter Mando Man: a hard-working hero who doesn't settle for cover-ups or half-measures. Through their interactions, our anti-hero comes to see there's another way - choosing to face problems head on, using the right tool for the job, and tackling life without compromise. At every touchpoint, the "Don't Mask It, Mando It" platform transforms product benefits into authentic storytelling. The campaign's anthem, performed by an up-and-coming folk music artist, doubles as both soundtrack and a central storytelling device, blending music and marketing to reinforce what sets Mando apart. Social, OOH and digital content extend the idea, celebrating real moments of sweat, work, and pride - built in collaboration with the Mando community and designed to disrupt the category with a new voice. Says Amy Calhoun Robb, CMO, Lume & Mando: "We created Mando for men who want to solve the real problem, not just cover it up. With this campaign, we're celebrating guys who fix - not mask - whatever life throws at them. It's time to expect more from your deodorant." Says Nick Morrissey, Executive Creative Director & Partner at MIRIMAR: "Men masking their issues is an extremely fun tension to play off. Even more so when you do it in the form of a deeply emotional country music song. And with a product solution that genuinely works!" Says Jasper Cable Alexander, Director From Drool Productions: "From day one, the Mirimar team led with creativity, and that spirit carried through as we built this weird, funny little world together. We treated it like a short film, shooting on film, building characters, and layering in tiny details - from the caravan's random trinkets to a bizarre chihuahua obsession - that brought it all to life. If nothing else, I've learned to always keep my armpits clean and fresh, because I've seen what happens when you don't." The campaign which launches today will air the rest of the year and into 2026. Client Team: Mando Co-Founder & Co-CEO, Mammoth: Jeffrey Raider CMO, Lume & Mando: Amy Calhoun Robb Agency: MIRIMAR Co-Founder, CCO: John McKelvey Co-Founder, CEO: Luke McKelvey Managing Director: Stephanie Thiel Executive Creative Director & Partner: Nick Morrissey Creative Director: Chris Cavalieri Chief Strategy Officer: Zach Foster Strategy Director: Chelsea St. Clair Group Account Director: Lauren LongHammer Account Director: Catherine Demmer / Lexie Hudson Group Executive Producer: Bill Berg Senior Producer: Chris Totzke Design: Ooft Studio Business Affairs: Hailstorm Senior Business Affairs Manager: Nikki Balekjian

Retail Dive
Oct 21st, 2025
Harry's owner acquires baby care brand Coterie

Harry's owner acquires baby care brand Coterie. The deal adds to Mammoth Brand's growing portfolio of brands, which also includes Flamingo, Lume and Mando. Dive brief: * Mammoth Brands has acquired DTC baby care brand Coterie for an undisclosed amount, according to a press release. * In a statement, a source close to the deal told Retail Dive the transaction consists of a combination of up-front cash, stock and contingent consideration that could value Coterie at more than $1 billion. * Under terms of the agreement, which is expected to close by the end of the year, Coterie CEO Jess Frenchman Jacobs and President Grace Weingard will retain their roles under the new ownership. Coterie's executive team will also continue in their current positions, and the brand will operate independently from Mammoth. Dive insight: Mammoth Brands' acquisition of Coterie was led by its Mammoth Labs mergers and acquisitions division, and marks the company's second such deal since it purchased Lume in 2021. Since its launch in 2019, Coterie has sold more than 700 million diapers, with the majority being sold direct to consumer. Coterie had net sales in 2024 of over $200 million, reflecting 60% year-over-year growth. The U.S. baby diaper market is estimated to be over $7 billion, per Statista. "Our deep understanding of parents brings a distinct perspective to Mammoth, even as our work shares natural parallels with the personal care brands they've supported," Coterie's Frenchman Jacobs said in a statement. "Mammoth's belief in us validates not just our approach, but the potential of the entire baby category." Under Mammoth's direction, Coterie is looking to scale the business and expand its product portfolio. Coterie currently sells on its website, as well as through partnerships with Wegmans, Whole Foods, Erewhon, Babylist.com, PotteryBarnKids.com and Amazon. "We see the tremendous impact Coterie has had on parents' lives, and believe the opportunity ahead of them is massive," Andy Katz-Mayfield, co-founder and co-CEO of Mammoth Brands, said in a statement. "By combining Coterie's beloved brand and products with Mammoth Brands' capabilities and infrastructure, we're partnering to redefine the diaper category and accelerate Coterie's growth to be the leading modern baby care brand." Harry's Inc. rebranded to Mammoth Brands earlier this year to better reflect its goals to acquire more like-minded brands. Other brands in the company's portfolio include Flamingo, Lume and Mando. "We chose the name Mammoth because it reflects the breadth and scale of the business we've been building, and our vision for the future," Katz-Mayfield said in April in a statement.

Business Wire
Oct 18th, 2025
Mammoth Brands Announces Definitive Agreement to Acquire Premium Baby Care Brand Coterie

Mammoth Brands — the modern CPG company behind Harry’s, Flamingo, Lume, and Mando — has signed a definitive agreement to acquire Coterie, the rapidly growing...