Senior Manager

Job Description

The Cross-Border Product Strategy and Go-To-Market team is pivotal in expanding the North American Visa Direct business. The team is made up of global payments experts that leverage their strong analytical skills to craft and execute strategic plans to propel Visa Direct’s cross-border growth across various payment rails, use cases, and verticals. They work closely with solutioning and sales teams to showcase the immense potential and value of Visa Direct to key client segments.

As a Cross-Border Product Commercialization Senior Manager, you will lead cross-border product strategy and commercialization, driving value for Visa’s clients and supporting the North American Visa Direct growth agenda.

We seek a dynamic self-starter who excels in storytelling, thrives in ambiguous environments, and has a proven track record of scaling businesses or products through strategic execution.

Key Responsibilities

Product Strategy & Commercialization

• Voice of the Customer: Collect customer requirements to inform pricing, policy, platform, and ecosystem initiatives supporting cross-border growth.

• Develop Business Cases: Create robust business cases backed by astute financial modeling and customer/market research to get buy-in for product strategy recommendations.

• Commercialize Innovations: Drive the commercialization of new product capabilities to enhance Visa’s cross-border money movement offerings.

• Master Technologies: Develop deep expertise in the Visa Direct Technology Stack, Visa’s Digital Assets, Capabilities, and our Processing and Acquiring partner ecosystem.

GTM Strategy & Execution

• Strategize & Lead: Craft and execute dynamic GTM strategies that encompass opportunity sizing, market and competitive analysis, value propositions, and segment growth recommendations.

• Unlock Opportunities: Identify strategic opportunities for Visa Money Movement by deeply understanding client segments and customer needs, including partnership and acquisition targets for distribution and scale.

• Tailor Messaging: Utilize commercial experience to create tailored product positioning and messaging that captivates priority client segments.

• Collaborate for Impact: Partner with sales, product marketing, and communications teams to design and execute demand generation and market activation campaigns, driving top-of-funnel growth and conversions.

• Enhance User Experience: Collaborate with user experience and design teams to deliver research-backed recommendations that support new service launches and customer adoption.

• Innovate Continuously: Develop a comprehensive understanding of Visa Money Movement products and services, constantly reviewing the market landscape to recommend and implement innovative growth approaches.

• This role blends strategic vision with hands-on execution, requiring a roll up your sleeves attitude to lead and support diverse cross-border growth initiatives.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications
•8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
•Cross-border payments experience and a deep understanding of cross-border payment networks, treasury management and FX is a must-have
•Experience within a product management, strategy & operations and/or strategy/management consulting is highly regarded

Preferred Qualifications
•9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
•Financial services, banking industry, fintech, or money transmitter experience a plus
•6+ years of experience in client-facing roles or go-to-market, commercialization, marketing, communications, business development or other similar roles
•Proven experience in a similar role, preferably in a B2B environment.
•Proactive self-starter who takes ownership of their own learning and success
•Excellent listening and communication skills, both verbal and written, and excellent storytelling ability
•Critical thinker, strong organization skills, highly engaged and detail oriented
•Expert level PowerPoint and advanced level Excel skills
•Understanding of APIs and their functionality preferred.
•Basic understanding of technical schemes required. Knowledge or expertise strongly preferred
•Capacity to summarize findings from data, curiosity to deep dive on root cause of trends, and ensure highest level of quality/rigor in market analysis
•Ability to identify key strategic issues and to generate and deliver creative and innovative
•Strong team player, self-motivated and the ability to work independently at coordinating cross functional activities, obtain buy-in and elevate issues at critical junctures appropriately