Full-Time

Account Manager

Confirmed live in the last 24 hours

GumGum

GumGum

501-1,000 employees

Digital advertising focusing on contextual targeting

Education
Consumer Goods

Compensation Overview

$56k - $68kAnnually

+ Bonus + Commission + Stock Incentive Program

Entry, Junior

Dallas, TX, USA

Remote work is possible, but candidates must reside in the local area for business needs.

Category
Customer Success Management
Sales & Account Management
Required Skills
Inventory Management
Salesforce
JIRA
Customer Service
PowerPoint/Keynote/Slides
Requirements
  • BA/BS degree in Business (Advertising/Marketing) or similar experience
  • 1-2 years of experience in the digital media field, preferably in online verticals - Account Management, Media Planning, Customer Service.
  • Extreme attention to detail
  • Excellent written and verbal communication skills
  • Intermediate PowerPoint, Excel and Word skills
  • Familiarity with Atlas, Doubleclick, Comscore, Sizmek, MOAT, Integral Ad Science, Millward Brown, Salesforce, Nielsen, DoubleVerify and JIRA
  • Proficient with online advertising terms, concepts, and revenue model
  • Able to manage a variety of client needs while delivering on GumGum’s reputation for excellent customer service
  • Diplomatically manage various stakeholders both internally and externally while delivering on client expectations
  • Ability to balance competing demands in a high pressure environment to deliver on deadlines
Responsibilities
  • Support new business development
  • Utilize GumGum’s internal inventory management system to build media proposals for prospective clients
  • Work with and support sales team in building campaign proposal – including excel spreadsheets, PPT, word documents, emails, etc
  • Support Sales in managing and executing strategic sales opportunities
  • Coordinate internal teams and execute on sold campaigns
  • Work with sellers to plan, manage, implement and execute sold advertising campaigns
  • Work in tandem with clients and internal teams to traffic assets/creative/tags for campaign set up
  • Review campaign performance daily to ensure performance is trending to achieve KPIs. Meet with Ad Ops to suggest campaign optimizations
  • Present campaign performance and updates to client or sales team and communicate optimizations to achieve goals
  • Discover new opportunities for growth among existing campaigns
  • Assemble campaign wrap decks and final reports to highlight performance and learnings
  • Execute on internal processes
  • Review and approve IOs and billing reports to ensure correct and timely billing occurs
  • Provide feedback to the company on how to best service clients' needs

GumGum focuses on digital advertising through contextual advertising, which places ads based on the content users are currently engaging with, rather than their past behavior. This approach allows businesses to reach consumers at the right moment while respecting their privacy. They operate across various platforms, including websites, mobile apps, and connected TV, with a notable emphasis on in-game advertising. GumGum also offers a free certification course to educate clients about contextual advertising, positioning themselves as a leader in the industry.

Company Stage

N/A

Total Funding

$130.2M

Headquarters

Santa Monica, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

6%

1 year growth

22%

2 year growth

23%
Simplify Jobs

Simplify's Take

What believers are saying

  • GumGum's new holistic sports marketing solution and partnerships, like with ShowHeroes, expand their reach and enhance their service offerings.
  • The company's educational initiative, GumGum University, positions them as thought leaders and helps cultivate a knowledgeable client base.
  • Their innovative in-video CTV ad units have demonstrated a 30% higher attention rate, showcasing their potential to outperform traditional advertising methods.

What critics are saying

  • The rapidly evolving digital advertising landscape, especially with the decline of third-party cookies, requires GumGum to continuously innovate to maintain relevance.
  • High competition from established players like Google and Meta could challenge GumGum's market position and growth.

What makes GumGum unique

  • GumGum's contextual advertising approach allows them to target users based on current content engagement, avoiding the privacy concerns associated with traditional data tracking methods.
  • Their focus on in-game and connected TV advertising taps into unique and highly engaged audiences, setting them apart from competitors who may not specialize in these areas.
  • The introduction of the GumGum Platform and Mindset Graph positions them as innovators in digital advertising, offering a comprehensive solution that unifies their core products.

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