Full-Time
Updated on 3/14/2025
Provides identity verification tools for businesses
$190k - $250kAnnually
Senior
San Francisco, CA, USA
Relocation assistance for those based outside of San Francisco Bay Area.
Persona focuses on improving online identity verification by helping businesses confirm the identities of their users. This is essential for creating a safer online environment, especially for sectors like finance and e-commerce where secure user verification is critical. Persona provides a range of tools, including Web and iOS SDKs, which businesses can easily integrate into their platforms to streamline the verification process. These tools operate in two modes: production for live data and sandbox for testing with sample data. Unlike many competitors, Persona emphasizes reliability and uptime, ensuring that their services are dependable for real-time verification needs. The company's goal is to humanize the online verification process while preventing fraud and identity theft, making it a trusted partner for businesses seeking to enhance their online security.
Company Size
201-500
Company Stage
Series C
Total Funding
$217.5M
Headquarters
San Francisco, California
Founded
2018
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Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program
Persona, a leading global identity platform, today announced the next generation of their unified KYC-KYB platform that will combat sophisticated fraud during business onboarding and throughout the business lifecycle.
Persona, a leading global identity platform, today announced significant advancements in its AI-based face spoof detection capabilities. These updates strengthen Persona’s ability to detect and prevent increasingly sophisticated generative AI fraud techniques.AI-based face spoofs – such as deepfakes, synthetic faces, and face morphs – have enabled fraudsters to scale attacks at an unprecedented pace. For businesses that rely on identity verification, this poses growing risks, from significant financial losses to reputational damage. Gartner predicts that by 2026, attacks using AI-generated deepfakes on face biometrics may lead up to 30% of enterprises to no longer consider identity verification and authentication solutions reliable in isolation. This underscores the need for multi-layered fraud prevention tools that can respond to emerging threats.“Given the 50x increase in deepfakes over the past few years, it’s evident that generative AI will continue to transform the fraud landscape,” said Rick Song, CEO of Persona. “Our fraud solutions are designed to adapt in real time to ensure our customers remain protected against even the most sophisticated attacks
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