Full-Time

Managing Director

Head of Commerce & Retail Media

Updated on 1/31/2025

Crossmedia

Crossmedia

201-500 employees

Consulting
Consumer Software

Compensation Overview

$200k - $250kAnnually

Expert

New York, NY, USA

Hybrid work model with in-office and work from home options depending on role.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis

You match the following Crossmedia's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 15 + years of performance marketing experience specializing in buy- and sell-side retail media.
  • Strong understanding and mastery of the latest technology and best practices to build a new media practice.
  • Proven experience managing team members and developing the next wave of talent.
  • Experience building client relationships in newer media channels where clients may have high enthusiasm but limited knowledge.
  • Hands-on experience with SaaS platforms (e.g., Pacvue, Skai, CommerceIQ, Podean) and bid management platforms.
  • Experience in direct retail media platform activation.
  • CPG (Consumer Packaged Goods) experience required.
  • Deep knowledge of commerce media platforms (e.g., Amazon, Walmart Connect, Instacart) and expertise in retail and e-commerce media strategies.
  • Entrepreneurial mindset with a solid ability to operate both strategically and tactically.
  • Excellent leadership and team-building skills.
  • Data-driven, with experience in using analytics to optimize campaign performance.
  • Strong financial acumen and P&L management experience.
  • Excellent communication and presentation skills.
  • Fearless and relentless desire to be the industry leader.
  • Comfortable in a dynamic, fast-paced, and collaborative environment.
  • A highly entrepreneurial spirit.
  • Eagerness to collaborate with other Crossmedian’s and roll up your sleeves to get work done.
  • Expert listening skills and problem-solving ability.
Responsibilities
  • Define and execute the vision, strategy, and roadmap for the Commerce and Retail Media division.
  • Manage, train, and mentor the wider retail media team you lead to meet and exceed campaign goals.
  • Campaign budget management, bid management, reporting, strategic development, targeting, and campaign optimization using performance history and expertise.
  • Aid in the planning and implementing of retail media campaigns, including campaign setup and builds.
  • Implement automation and AI-enabled strategies to relieve teams of manual work where possible.
  • Integrate with broader media initiatives and strategies for both online and offline media executions to achieve client goals.
  • Work with our reporting and analytics teams to develop and utilize media reporting templates for ongoing performance reports and advanced modeling to showcase retail media value.
  • Ensure all campaigns are run according to best practices, collaborating with teams to update best practices as the channel evolves and media capabilities progress.
  • Help develop and deliver materials to key client partners and internal agency partners.
  • Develop and lead strong partnerships with our clients, internal team leaders, and retail vendor partners.
  • Collaborate with client service teams to build new skills, keep teams informed on the latest trends, and maintain certifications.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Thomas Lee's appointment as CFO aims to drive Crossmedia's growth and international expansion.
  • AI integration in media planning enhances Crossmedia's efficiency and competitive edge.
  • Multicultural marketing efforts can expand Crossmedia's client base and market reach.

What critics are saying

  • Competition from digital-first agencies using advanced analytics and AI is increasing.
  • Potential talent drain as larger agencies offer better salaries and benefits.
  • Rising digital advertising costs could impact Crossmedia's profitability if not managed.

What makes Crossmedia unique

  • Crossmedia focuses on data-driven marketing to deliver personalized content and improve ROI.
  • The agency is leveraging programmatic advertising to optimize ad spend and target audiences.
  • Crossmedia is committed to sustainability, offering eco-friendly media solutions to clients.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Paid Sabbatical

Health Insurance

Mental Health Support

401(k) Company Match

Generous paid parental leave policy

Life milestone recognition & support

Phone/Internet Stipend

Student Loan Assistance

Tuition Reimbursement

Professional Development Budget

Learning & Development and training programs